I’m delighted to announce this morning that Medialets has raised $8.4m to continue to fuel our growth. We’ve seen tremendous acceleration of the business this year as mobile has become an increasingly important digital marketing channel, and will use the funding to speed product development, grow our client services and operations teams, and significantly scale our sales organization.
In the past year, we’ve launched a number of new products to help accelerate the adoption of mobile advertising, including Muse, our creative dashboard and self-service platform for rich media ad creation, and Medialets’ mobile/tablet Web capabilities. These are part of our larger mission to make it easier for advertisers to shift spend into mobile as it drives to become the dominant digital media platform. Step by step, we’re chipping away at the friction points that inhibit scale for premium publishers and brands.
Thanks to all of our customers, partners and investors for the continued support. There’s a lot more to come.