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Note: This article was originally published in Mobile Marketer’s Classic Guide to Mobile Advertising.
Many verticals have embraced mobile advertising, but entertainment in particular has seen early and consistent success in tapping into the creativity and impact of the mobile environment. Discovery Channel is notable among entertainment’s mobile innovators, with standout work including the mobile rich media campaign supporting Season 4 of the popular series, Storm Chasers. (more…)
Note: This article was originally published in Mobile Marketer’s Classic Guide to Mobile Advertising.
Jetpacks notwithstanding, smartphones and tablets have propelled us into the future, where rich information and entertainment leap off our screens, draw us in by fingertips so deeply that we crash blindly into one another while walking down the street. For Marketers, mobile’s growth represents an exceptionally personal environment in which to connect with consumers and an exceptionally fertile ground to deliver meaningful display advertising.
So with the future — in the form of mobile devices — now literally in hand, the question for Marketers is: why attempt to engage consumers that are hooked on the deeply engaging, rich capabilities of their beloved devices with static ads? (more…)
Over the past few years, we’ve had the opportunity to work closely with the world’s leading brands, agencies and publishers to set an exceptionally high bar for creative, high-value rich media advertising on smartphones and tablets. Along the way, we’ve gained a unique perspective into both the factors that make mobile the world’s most powerful advertising medium, as well as those operational details that challenge agencies to profitably build their mobile businesses at pace with client demand. (more…)