Today we announced that Mediasmith, one of the largest independent digital media agencies in the US, has selected Medialets as its third-party ad server for mobile. Through this partnership, Mediasmith will leverage our comprehensive technology and services to support the execution, delivery and measurement of smartphone and tablet campaigns. (more…)
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06/18/2013 posted by Elena Perez
05/14/2013 posted by Richy Glassberg
Today we’re excited to share that Medialets, the essential third-party ad serving and rich media platform for mobile and tablets, has applied for Media Rating Council (MRC) accreditation, and is currently being audited by the MRC for its compliance with the IAB/MMA/MRC Mobile Web and Mobile Application Advertising Measurement Guidelines. The new guidelines address a core frustration for the mobile ecosystem – the lack of standards in mobile measurement – in order to establish greater consistency, accuracy and trust in mobile advertising. (more…)
05/08/2013 posted by Bob Ross
Internet Week is approaching again, and this year the week-long festival celebrating internet business and culture is expected to attract more than 45,000 internet professionals, working across all sectors, attending 250+ events produced by IWNY and 150+ citywide event partners. (more…)