On June 30th, dozens of eye-catching expandable banner and full-page interstitial ad units will take over the pages of the New York Times iPad app, inviting readers to “Meet Ray,” Liev Schreiber’s leading role in the new Showtime® Original Series Ray Donovan premiering the same Sunday evening. Medialets conceptualized and developed the groundbreaking creative specifically for the New York Times iPad app in collaboration with Showtime and OMD. (more…)
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Medialets’ Groundbreaking Mobile Video Ad for the new SHOWTIME® Original Series Ray Donovan Takes Over The New York Times iPad App
06/27/2013 posted by Theo Skye
06/18/2013 posted by Elena Perez
Today we announced that Mediasmith, one of the largest independent digital media agencies in the US, has selected Medialets as its third-party ad server for mobile. Through this partnership, Mediasmith will leverage our comprehensive technology and services to support the execution, delivery and measurement of smartphone and tablet campaigns. (more…)
05/14/2013 posted by Richy Glassberg
Today we’re excited to share that Medialets, the essential third-party ad serving and rich media platform for mobile and tablets, has applied for Media Rating Council (MRC) accreditation, and is currently being audited by the MRC for its compliance with the IAB/MMA/MRC Mobile Web and Mobile Application Advertising Measurement Guidelines. The new guidelines address a core frustration for the mobile ecosystem – the lack of standards in mobile measurement – in order to establish greater consistency, accuracy and trust in mobile advertising. (more…)