Today we’re excited to share that Medialets, the essential third-party ad serving and rich media platform for mobile and tablets, has applied for Media Rating Council (MRC) accreditation, and is currently being audited by the MRC for its compliance with the IAB/MMA/MRC Mobile Web and Mobile Application Advertising Measurement Guidelines. The new guidelines address a core frustration for the mobile ecosystem – the lack of standards in mobile measurement – in order to establish greater consistency, accuracy and trust in mobile advertising. (more…)
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05/14/2013 posted by Richy Glassberg
05/08/2013 posted by Bob Ross
Internet Week is approaching again, and this year the week-long festival celebrating internet business and culture is expected to attract more than 45,000 internet professionals, working across all sectors, attending 250+ events produced by IWNY and 150+ citywide event partners. (more…)
04/25/2013 posted by Richy Glassberg
Today we are thrilled to share the newest addition to the growing Medialets team, Lynn Bolger. In the newly created role of Medialets Senior Vice President of Agency Relations, Lynn will support the growth of Medialets’ third-party ad serving and rich media platform by providing the strategic guidance, support and training that agencies need to effectively scale their mobile capabilities. (more…)