Medialets

Today we’re excited to share that Medialets, the essential third-party ad serving and rich media platform for mobile and tablets, has applied for Media Rating Council (MRC) accreditation, and is currently being audited by the MRC for its compliance with the IAB/MMA/MRC Mobile Web and Mobile Application Advertising Measurement Guidelines. The new guidelines address a core frustration for the mobile ecosystem – the lack of standards in mobile measurement – in order to establish greater consistency, accuracy and trust in mobile advertising. (more…)

This article, by Medialets Director of Marketing Elena Perez, was originally published in iMedia Connection.

The ubiquity of handsets and tablets may have helped mobile gain the attention of top brands and agencies, but it’s the impact of its advertising that is securing its place in the advertising mix. As shown by Medialets’ recently published mobile ad benchmarks, mobile rich media advertising in particular is proving to deliver exceptional metrics—the kind of numbers that can make even digital advertising blush. (more…)

As marketers continue to grow their investment in mobile advertising, we’re often asked what to expect from mobile rich media ad performance. And while the performance of an ad will vary depending on factors like the quality of the creative, characteristics of the placement and–for mobile, in particular–the device on which it’s run, it’s still helpful to approach mobile with a baseline understanding of what can be achieved. (more…)