Medialets

Automotive and Entertainment may lead the way in frequency of mobile rich media campaigns, but increasingly more advertising categories are embracing mobile’s exceptionally rich environment. Among recent mobile success stories is Sotheby’s International Realty, who announced last week that their Medialets-enabled rich media creative generated strong results, driving leads to its network of affiliates with an impressive 2.6% Click-through Rate. (more…)

Earlier this year we shared the industry’s first mobile rich media benchmarks for in-app advertising. Today, we’re back with more data on the performance of Medialets-enabled mobile rich media campaigns throughout Q1 2011, across popular devices, ad formats and advertising verticals. (more…)

As the demand for our rich media ad formats continues to grow, so do the needs of our clients to further understand how consumers are reacting to and recalling their brand messages, which is why today we’re excited to announce a new partnership with Dynamic Logic, a leader in measuring advertising effectiveness across all digital platforms.

This partnership not only enhances our ability to help our advertiser and publisher clients measure the success of their mobile in-app rich media campaigns, it also provides clients with greater understanding of how specific consumer interactions with an ad can impact brand opinion and consideration.

Dynamic Logic’s AdIndex® for Mobile provides analysis and actionable insights that help brand marketers understand how mobile ad campaigns perform on traditional brand metrics, such as Brand Awareness, Ad Awareness, Message Association, Brand Favorability, and Purchase Intent.

MediaPost wrote about this partnership earlier today. More info can also be found in our press release.