Polo Ralph Lauren is once again sponsoring The New York Times iPad App with a groundbreaking Medialets-enabled rich media takeover. (more…)
Creative @ Medialets
Smartphones and tablets offer an unparalleled creative palette and there's no better resource for creative possibilities and best practices than Creative @ Medialets, the blog from Medialets' Creative Technology team.
Once Again, Polo Ralph Lauren Takes Over The New York Times iPad App with a Medialets-Enabled Rich Campaign
08/02/2012 posted by Elena Perez
02/27/2012 posted by Elena Perez
We are excited to share that Medialets has been selected as a winner of the IAB’s Mobile Rising Stars competition.
More than sixty entries were submitted to the IAB’s Mobile Rising Stars. Winners were selected based on their potential to propel brand creativity on mobile devices at scale. The announcement was made earlier today at the IAB Annual Leadership Meeting. (more…)
01/23/2012 posted by Elena Perez
Note: This article was originally published in Mobile Marketer’s Classic Guide to Mobile Advertising.
Many verticals have embraced mobile advertising, but entertainment in particular has seen early and consistent success in tapping into the creativity and impact of the mobile environment. Discovery Channel is notable among entertainment’s mobile innovators, with standout work including the mobile rich media campaign supporting Season 4 of the popular series, Storm Chasers. (more…)