It’s a happy time at Medialets’ Galactic HQ as we are celebrating the 1st anniversary of the release of the first-ever rich media ad on an iPhone app.
This revolutionary ad, created by the team here at Medialets, was the World’s First Shakeable Adad for “Dockers” that won the OMMA Mobile “Mobile Marketing” Advertising Creativity award in 2009.
The Dockers ad saw an average engagement time of 42 seconds and an average engagement rate of 33%.
This ad marked the first of many groundbreaking rich media campaigns on mobile apps that have been created and served by the Medialets team over the past year.
Head on over to our YouTube page to see more great ads, including another cool “shakeable” ad for Vampire Weekend and the ad we created for STRIDE GUM featuring an unruly ostrich.
Apple announced their iAd network today, the next step in Quattro Wireless’ evolution since its acquisition by Apple. And what they announced was just fantastic: an ad network that focuses on rich media interactions inside of iPhone apps. Apple is sending a loud message to the advertising community that mobile ads are different from online display – and even online rich media – and that they can be far more valuable to a brand. We couldn’t agree more.
We built the first rich media ads for mobile apps and now work with a large number of the top apps and publishers to help them monetize and sell their own inventory. We provide publishers the tools and the infrastructure they need to be successful selling ads. That’s very different from the iAd network, which like all ad networks sells ad inventory on a publisher’s behalf and takes a meaningful percentage of the revenue.
Not only are we the most widely deployed rich media platform for mobile, we’re also a cross-platform solution, meaning we work on iPhone and Android devices with other platforms to follow soon. That means that advertisers can create one set of interactive ads and run them across all of our publishers and ad network partners regardless of what kind of device they use, with a consistent set of metrics to measure their campaign’s performance. We are also a cross-network solution, and will shortly be announcing a number of ad network partnerships where advertisers will be able to buy Medialets rich media ads in addition to our direct, publisher partners.
Apple’s done more to move the needle in the brand community for mobile advertising than anyone else, and that was before they owned an ad network. Now that they’re promoting rich media units on a grand scale, we’re convinced that the flow of dollars into mobile ads - across all platforms - will only increase. That’s great for Medialets and for all of our partners.
As the most widely-deployed rich media advertising and analytics platform, it’s our goal to offer the most innovative and comprehensive platform for publishers, advertisers, developers and our partners. That’s why we’re excited to introduce Rich Media Ad SDK for Android, making Medialets the first and only cross-platform, network independent, fully native rich media solution for mobile.
The introduction of our Rich Media Ad SDK for Android means it’s now possible to create and deliver the richest mobile specific ads across both Android and iPhone devices. This, combined with a sophisticated dashboard that enables advertisers to view and compare a common set of metrics for both iPhone and Android campaigns, significantly streamlines the buying process for brands in mobile.
Android rich media support is also critical for scale; the demand for mobile rich media is only accelerating as more advertisers seek out campaigns that deliver engagement rates beyond that of online advertising to reach the exponentially-growing audience of smartphone and app users. Having a single solution for rich media across the mobile ecosystem drives down the cost to create mobile ads and takes the guesswork out of how to comparatively measure performance.
Top tier publishers, agencies and advertisers are already tapping into Medialets’ rich media advertising and analytics platform for iPhone and iPad. Today, we’re happy to say that we’ve made it easier for our current and future customers to effectively address the full scope of this growing market.
Medialets is immediately signing up new and existing customers for the initial public beta of the Android Ad SDK. To learn more, email us at connect@medialets.com.
A great morning here at Medialets and its not just because of the weather and donuts!
We’re excited because our good friends at The New York Times officially launched their iPad app today and they have chosen Medialets to develop and serve rich media ad units for the app. More details in their press release here and even more over at TechCrunch.
And while we’re on the topic of rich media ads in iPad apps, take a look at the video below which features a mock of what a Transparent Page Takeover ad might look like on an iPad app…
To learn more about our iPad ad formats, send an email to connect@medialets.com
You probably already know that Medialets’ SDK is distinguished by its ability to enable the industry’s most compelling rich media and deepest ad and app analytics. These capabilities, combined with our unparalleled support in developing high-value rich media creative, attract a broad range of top tier publisher and advertisers to our platform.
And, as demand increases, we’re finding that needs are evolving. Publishers want Medialets’ rich media because it brings the most value to their app inventory, but they’re also looking for a solution that easily integrates into their current and future sales and advertising operations.
That’s why we’re excited to announce the availability of Medialets’ Universal SDK for iPhone and iPad. This Universal SDK is designed to support Medialets unique high-value rich media, while also giving publishers the flexibility and control they need for the most effective inventory sales and ad operations – all from one SDK.
Medialets’ Universal SDK makes it easier for publishers to manage and grow their app advertising revenue in a few ways:
By enabling rich media, display advertising and analytics, all from one SDK
By easily integrating with ad networks and mediators to supplement inventory sales, all from one SDK
By allowing the publisher to benefit from Medialets’ high-value rich media while also using their established first-party ad servers (like DoubleClick’s DFP, AOL’s AdTech or Ringleader), all from one SDK
Medialets’ Universal SDK also gives publishers server-side control of their app advertising. In other words, you can make changes to ad tags without updating your app, saving time and money.
The Universal SDK was featured this morning on TechCrunch. If you’d like more information about how Medialets’ Universal SDK brings more value, flexibility and control to your app advertising, send us an email.
Another great campaign created and powered by Medialets recently hit NPR and CNN’s iPhone apps for the critically acclaimed AMC show “Breaking Bad.”
Taking full advantage of the unique capabilities of the iPhone, the ad begins with a banner in the news sections of each app. The user is urged to click on the banner. Once clicked, it expands to take over the entire iPhone screen and displays a “Bad Chemistry” quiz where the user is asked to tap the elements displayed on the screen to learn more about each chemical element. When you tap three elements, the user is then prompted to “shake” their phone, thereby mixing the chemicals chosen and creating a bad reaction. This bad reaction “blows up” on the screen via a full-screen take over. The user is then shown a page offering them the option of watching the series trailer, re-playing the “Bad Chemistry” game, or going to iTunes to purchase episodes of the highly acclaimed series. Here’s a video of the ad in action on an iPhone….
This campaign was recently featured on AllThingsD in a post by Peter Kafka.
Over the last few months, we have heard from a lot of custom and multiple app developers who have said “it would be great if we could register a whole bunch of apps at once into Medialytics rather than doing it one by one.” And with our recent release of our Analytics SDKs for Android and Blackberry, the need to provide a bulk-uploading tool became even greater.
So today we’re releasing our Medialytics Application Management API that allows for programmatic and bulk registration of iPhone, Blackberry and Android apps into our Medialytics platform.
For custom and multiple app developers, the Application Management API makes it easier to gain unprecedented real-time access to the performance of their apps while seamlessly managing all versions and properties of their apps within the Medialytics analytics platform.
ScrollMotion, a media and technology company specializing in the development of innovative applications for mobile devices, helped us test the API over the past few months by uploading and registering hundreds of apps into Medialytics.
The Application Management API, which is a RESTful API, can be accessed for free by signing up for a Medialytics account at www.Medialytics.com.
As millions of new smartphone users access thousands of new apps on their iPhone, Google and Blackberry devices, we have re-architected our Medialytics Data Server Infrastructure to meet the explosive demand for data. Now, Medialytics can provide publishers and developers with an even clearer and more valuable picture of user analytics.
Our goal in re-architecting the existing Medialytics data infrastructure was three-fold and symbiotic:
Design for aggressive scalability
Offer precise user-metrics
Serve timely, near-real-time data
The stability of the new Medialytics technology stack, in conjunction with improved sub-systems, now allows us to collect an unprecedented amount of user data and offer it in aggregated, multi-tiered analytical reports. For example, future reports may display which apps were run on a unique Nexus One device in Kansas during the NCAA Basketball Tournament.
In addition, a new underlying event-processing system now allows for autonomous server activity which helps drive data delivery and processing when performance and response times are at their most critical.
So what does all this mean to the speed in which your data is collected and shared? Where user-metrics were available within the same day, they can now be available multiple times within an hour.
Visit Medialytics.com to sign up for your own Medialytics account.
Big news today for all Blackberry and Android developers out there…Medialets Blackberry and Android Analytics SDKs are now available.
These SDKs extend Medialets analytics offerings beyond the iPhone, reflecting the strong growth in Blackberry and Android development.
Our analytics SDKs provide developers with a single dashboard that allows for the measurement and tracking of basic metrics as well as complex custom events within all of their Blackberry and Android apps (and iPhone of course). Now you can view deep, customized analytics for your apps across multiple platforms, to make the most informed improvements to your apps. The SDKs can be downloaded simply by signing up for Medialytics at http://www.Medialytics.com.
Here’s a screenshot preview of the dashboard…
The strength of Blackberry’s install base and high value users along with Android’s solid relationships with OEMs, carriers, and users, made it a priority for us to make our unique analytics capabilities available to developers working on these platforms.
And while we’ve spent a significant amount of time developing these SDKs, they are as always, available for free simply by signing up at Medialytics.com. We’re also hosting an Android Developer meet-up at or offices on March 3rd. All are welcome. More info and RSVP here — http://www.meetup.com/androidnyc/
More exciting announcements and product releases across our analytics and rich media ad platforms to come! Stay tuned.
