Medialets

As millions of new smartphone users access thousands of new apps on their iPhone, Google and Blackberry devices, we have re-architected our Medialytics Data Server Infrastructure to meet the explosive demand for data. Now, Medialytics can provide publishers and developers with an even clearer and more valuable picture of user analytics.

Our goal in re-architecting the existing Medialytics data infrastructure was three-fold and symbiotic:

• Design for aggressive scalability
• Offer precise user-metrics
• Serve timely, near-real-time data

The stability of the new Medialytics technology stack, in conjunction with improved sub-systems, now allows us to collect an unprecedented amount of user data and offer it in aggregated, multi-tiered analytical reports. For example, future reports may display which apps were run on a unique Nexus One device in Kansas during the NCAA Basketball Tournament.

In addition, a new underlying event-processing system now allows for autonomous server activity which helps drive data delivery and processing when performance and response times are at their most critical.

So what does all this mean to the speed in which your data is collected and shared? Where user-metrics were available within the same day, they can now be available multiple times within an hour.

Visit Medialytics.com to sign up for your own Medialytics account.

Big news today for all Blackberry and Android developers out there…Medialets Blackberry and Android Analytics SDKs are now available.

These SDKs extend Medialets analytics offerings beyond the iPhone, reflecting the strong growth in Blackberry and Android development.

Our analytics SDKs provide developers with a single dashboard that allows for the measurement and tracking of basic metrics as well as complex custom events within all of their Blackberry and Android apps (and iPhone of course). Now you can view deep, customized analytics for your apps across multiple platforms, to make the most informed improvements to your apps. The SDKs can be downloaded simply by signing up for Medialytics at http://www.Medialytics.com.

Here’s a screenshot preview of the dashboard…

The strength of Blackberry’s install base and high value users along with Android’s solid relationships with OEMs, carriers, and users, made it a priority for us to make our unique analytics capabilities available to developers working on these platforms.

And while we’ve spent a significant amount of time developing these SDKs, they are as always, available for free simply by signing up at Medialytics.com. We’re also hosting an Android Developer meet-up at or offices on March 3rd. All are welcome. More info and RSVP here — http://www.meetup.com/androidnyc/

More exciting announcements and product releases across our analytics and rich media ad platforms to come! Stay tuned.

Medialets New York City Capital One Locations ad on MenuPages appGreat article today by Dan Butcher at MobileMarketer.com highlighting Capital One’s rich media ad campaign running on the MenuPages.com iPhone app which we are serving and measuring!

http://www.mobilemarketer.com/cms/news/advertising/5470.html

And here’s a video of the MenuPages app with the Capital One ads in action….

More evidence out today that Medialets is the solution publishers are looking for to monetize their mobile content.  The Associated Press, CNN, NPR, Variety, MenuPages.com, CNNMoney and The Washington Post have integrated Medialets into their mobile apps.

These publishers are now giving brands access to advertising that taps into the full creative capabilities of smartphones while delivering the highest returns for their media spend.  Below is a press release with more info.

LEADING PUBLISHERS LOOK TO MEDIALETS FOR MOBILE RICH MEDIA ADVERTISING SOLUTION

The Associated Press, NPR, CNN, Variety and others integrate Medialets into their mobile apps

New York, NY: February 18, 2010 — Medialets, the most widely deployed rich media ad and analytics platform for mobile, today announced that The Associated Press, NPR, The Washington Post, MenuPages.com, CNN, CNN Money and Variety have integrated Medialets’ into their mobile applications. These publishers can now reliably deliver engaging rich media ads into their mobile apps while measuring usage and driving real mobile ad revenue.

“Publishers are turning to Medialets for our ability to provide them with the most engaging rich media ad units in mobile,” said Eric Litman, Medialets CEO. “Through their relationship with Medialets, these publishers can now give brands access to advertising that taps into the full creative capabilities of smartphones and delivers the highest return for their media spend.”

Medialets’ ad technology enables publishers to serve rich media ads into mobile applications, whether those ads are sold in-house or come from an integrated advertising sales partner. The unique ad formats offered by Medialets let brands and agencies create engaging ads that utilize the power of a mobile app with the intimacy and exceptional measurability smartphones provide. The advertisements can include video, animation, sound and other advanced functionality.

Examples of the rich media ads created, served and tracked by Medialets for these publishers can be found at the Medialets blog.

About Medialets:

Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry’s only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com, email us at connect@medialets.com, or follow us on Twitter @medialets.

Good news… real time data processing within our Medialytics platform is back. Kudos to our dev team for getting this functionality up and running, enabling Medialets to provide the industry’s only real-time analytics platform for rich media ads within iPhone, Blackberry and Android apps.

We’ve crunched the adoption numbers for last week’s release of iPhone OS v3.1.3 and found that among the developers’ apps we track 14% of their users installed v3.1.3 between 2/1 and 2/6, with adoption growing steadily each day.

We also saw a drop of 13% in installs v3.1.2, meaning 87% of the upgrades to v3.1.3 came from users that already had v3.1.2.

The other interesting data point is that roughly 13% of these users are slow to upgrade their iPhone OS and are using a version prior to 3.1.2.

More exciting news today…. Wizzard Media, the world’s largest podcasting network, has integrated our  advertising and medialytics platform into their iPhone App framework through which they will be posting  podcast related apps.

As Wizzard CEO Chris Spencer talks about in the release, Medialets is helping Wizzard overcome the biggest obstacle for podcast advertising which is “the lack of interactivity (the ability to click on an ad and be taken to an advertiser’s web site) and the accurate measurement of the delivered advertisement…”

More big news from Medialets in the coming days….stay tuned.

We are pleased to announce that the current Medialets 2.1.x SDKs are fully compatible with Apple’s new iPhone/iPad SDK 3.2 Beta released today. With Apple’s announcement  today a world of new possibilities has been opened and now comes all the amazing functionality and features of the Medialets Analytics and Advertising SDKs you’ve come to rely on. Stay tuned for updates as we release new SDKs to take advantage of the new iPhone 3.2 SDK functionality and Medialets first iPad SDK.

Medialets is proud to announce our latest rich media, interactive video ad promoting CONTRA, the new album by indie rock band Vampire Weekend (Beggars Group/XL Recordings).

The ad is currently running within the NPR News iPhone app and raising awareness of the album while also driving direct downloads via the iTunes Music Store.

Check out the video of the ad in action and let us know what you think in the comments!

Let’s walk through the ad…

When a viewer opens the NPR News iPhone app, a 320×50 banner is presented that, when clicked, expands to reveal the band’s CONTRA album cover. The track “Cousins” begins to play over the iPhone’s speakers. (We also recommend headphones!)

The viewer is immediately  prompted via an animated icon to tilt their phone to the right. When they do, the album cover image slides off the screen revealing a fullscreen video of Vampire Weekend performing their song “Cousins.”

A message appears instructing the viewer to shake their phone to edit the video. Each time the viewer shakes their phone, the video clip instantly switches out as the band’s song continuously plays in the background. The user can tap anywhere on the ad to “View Album Info.” When tapped, the entire video slides to the left, once again revealing the CONTRA album cover. The viewer is prompted to tap the album cover to launch the iTunes store.

We’re pleased to announce the immediate availability of several enhancements to our Medialytics Ad reporting website for advertising customers.  We’ve taken your feedback, added new charts, and enhanced access to rich media engagement data.

Rich media ads tend to drive higher and more intricate user engagement.  We’ve enhanced our “Engagement” reporting where you now can see engagement rate alongside impressions.  An engagement is defined as the user taking the call to action — loosely, “the user did something in the ad” — such as expand a banner to full screen, play the game in the ad, shake, etc.  Having a user take the call to action within the ad unit (as opposed to just a click through) demonstrates greater interaction with your creative and, ultimately, your brand.

The “Engagement” page also show a breakdown of total and average screen time for each creative across your selected campaigns and apps.  This allows for some side-by-side comparison to see how creatives are performing.  The data can also be downloaded in CSV format for your own analysis.

A new tab entitled “Engagement Detail” shows more fine grained impressions, clicks, and CTR by hour of day and day of week.  Now you can see how a given ad or campaign performs through the course of a day or week.  Do users tend to interact more during typical commute times?  Can you better grab their attention on lazy Friday afternoons?

An enhancement to “Impressions & Clicks” now has impressions vs. CTR and clicks vs. CTR separated into individual charts so you can see greater granularity on ad performance.  They’re side by side on the same user-defined scale for trend analysis.

Similar to the engagement data, creatives can be compared and data downloaded for each campaign.

Reporting is always an evolving product and we hope to continue to enhance based on your feedback.  Contact your Medialets representative or send comments to support@medialets.com.