Medialets

On May 11th, we officially launched Medialets Enrich, a preferred partner program that makes Medialets’ rich media ad formats available across a broader array of iPhone, iPad and Android apps. The program, which includes industry leading networks, mediators and servers such as Jumptap, Mojiva, Nexage and Ringleader Digital, is designed to give advertisers more mobile rich media buying power.

Today we announced our latest Medialets Enrich partnership with ADTECH, AOL’s ad-serving solution serving a broad audience of 800 million unique users. ADTECH will integrate Medialets Universal SDK for iPhone, iPad and Android into their mobile platform, giving ADTECH’s publisher clients and advertisers access to our high-impact, cross-platform mobile rich media ad formats.

Our joint press release has more details on the partnership. To learn more about the Medialets Enrich program by contacting us at connect@medialets.com.

As the demand for our rich media ad formats continues to grow, so do the needs of our clients to further understand how consumers are reacting to and recalling their brand messages, which is why today we’re excited to announce a new partnership with Dynamic Logic, a leader in measuring advertising effectiveness across all digital platforms.

This partnership not only enhances our ability to help our advertiser and publisher clients measure the success of their mobile in-app rich media campaigns, it also provides clients with greater understanding of how specific consumer interactions with an ad can impact brand opinion and consideration.

Dynamic Logic’s AdIndex® for Mobile provides analysis and actionable insights that help brand marketers understand how mobile ad campaigns perform on traditional brand metrics, such as Brand Awareness, Ad Awareness, Message Association, Brand Favorability, and Purchase Intent.

MediaPost wrote about this partnership earlier today. More info can also be found in our press release.

Google recently announced that over 100,000 Android devices are activated each day. As Android continues to build its share of mobile subscribers, we at Medialets have been creating and fine-tuning our Universal SDK for Android, which we’re happy to announce is out of beta!

Using our Universal SDK for Android, publishers can serve and measure Medialets’ fully engaging rich media ads within their Android apps.

The release of our new Universal SDK for Android, in combination with our Universal SDK for iPhone and iPad, means publishers can now create and deliver the richest and most engaging mobile ads across Android and iPhone/iPad devices. This, combined with the ability to view and compare a common set of metrics for both Android and iPhone/iPad campaigns, significantly streamlines the buying, serving and measuring process for brands in mobile.

The release of our Universal SDK for Android is the culmination of a very exciting few weeks in the development of our Android capabilities. On May 20th, during the day 2 keynote at Google I/O, a demonstration of a Medialets rich media enabled ad for Android was featured.

Also recently, New York Magazine launched their new Android app featuring a campaign for Starbucks, enabled by our Universal SDK for Android. Other leading publishers are in the process of integrating our Universal SDK for Android into their Android apps.

Our Universal SDK for Android supports Android OS 1.5 and higher and is ready to support future devices using the soon to be released Android 2.2 (Froyo). With so many different Android devices on the market and more on the way, the biggest problem in creating an Android app is the varying screen resolutions of all these Android devices. Our tech team solved the screen resolution problem with our new Universal SDK for Android so publishers can run a single creative that works intelligently across all resolutions on various Android phones.

To learn more about Medialets’ cross platform rich media advertising solutions or to get the Universal SDK for Android integrated into your Android app, send an email to connect@medialets.com.

Today we’re happy to announce the availability of our new online documentation system, currently available at: support.medialets.com.

Developed with a focus on seamlessly sharing information, our support system includes documentation spanning your relationship with Medialets. And, though our support system does not replace your access to your Medialets representative, it does augment the information to which you have probably already been exposed.

The current content of our support system will aid you in integrating our SDKs into your applications, guide you through the creation of rich media ads, and lead you through the reporting capabilities of Medialytics. Soon, you will also be able to view information on advertising with Medialets, managing campaigns, and selling with Medialets.

There are many documents available to our customers without registration. However, if you would like access to additional documents on our Universal SDK, Creating Ads on our Platform, Managing Campaigns, and Selling with Medialets, please contact your representative or email connect@medialets.com.

Take a moment and visit our online support system for your documentation needs.

Every Medialets mobile rich media ad campaign is crafted to deliver meaningful consumer ad experiences within mobile apps.  Our latest campaign for Chanel on the NY Times iPad app is no exception, demonstrating how Medialets can achieve that emotional and meaningful experience for a luxury brand.

As reported late last week on PaidContent.org, Chanel has just launched a digital campaign for the new Chanel J 12 Marine watch series within The New York Times’ Editor’s Choice iPad App.  The New York Times introduced us to Chanel who tasked us to transform the broader concept for mobile.

The Medialets team developed three unique mobile experiences that take advantage of the iPad’s unique capabilities to showcase Chanel’s distinctive watches. Medialets used HTML5 to create immersive experiences that are further enhanced when the user tilts the iPad or touches the in-app creative. Medialets also integrated video content produced by Chanel into the mobile rich media creative.

The innovative in-app rich media campaign is now running on The New York Times’ Editor’s Choice iPad App.   Here is a video of one creative in action:

The ad will run through July 2, 2010.

This is the second campaign we’ve launched on The New York Times’ iPad app as back in April, The New York Times chose Medialets to create and serve rich media ads within their Editor’s Choice iPad app.

We’re excited to announce today that we’ve partnered with Mojiva as part of our continuing effort to broaden the availability and distribution of our rich media ad formats.

As a partner in Medialets Enrich, Mojiva can now leverage our highly engaging rich media in-app ad formats for campaigns that run across their ad network or through their mOcean Mobile platform.

This partnership with Mojiva, as well as the partnerships we announced with Nexage and Jumptap, allow us to not only accelerate the growth of mobile rich media by giving advertisers access to the most engaging ad formats in mobile today, but to give them more buying power as well.

To learn more or to partner with Medialets, give us a shout at connect@medialets.com.

The display ad market in general, and rich media in particular, is fueled by creativity, innovation, data and, as Vic Gundotra, Google’s VP Engineering pointed out during his keynote at Google I/O today, collaboration. From the brand to the agency to the ad server to the publisher, there are a host of players involved in delivering brand ads, and it takes coordination to flawlessly execute a campaign. Mobile advertising is no different.

Our team has deep experience in the complexities of third-party integration in the display ad space, and has worked hard to ensure that Medialets ads work flawlessly across the myriad ad servers, networks and platforms publishers are using in mobile. As a result, our ad formats have become the standard for rich media mobile advertising, and we get amazing showcase opportunities like the one embedded here:

The Google team works with Medialets and our publishers to deliver our high-engagement, rich media ad formats into mobile applications using the tools they know and understand already: DoubleClick for Publishers and DoubleClick for Advertisers. This is a great example of how openness and the spirit of collaboration provide the publisher/developer and advertiser community with choice, and as Internet markets have consistently shown, choice leads to more innovation and scale.

Thanks, Google, in particular Vic, Paul, Alex and the whole mobile ads team, our partners at The Weather Channel and Fandango, and our clients Warner Brothers & MediaCom for the opportunity to share the stage at your event and to grow the open mobile ads ecosystem together.

More good news this morning.  We’re excited to launch our partnership with Nexage.

In this partnership, Nexage will be using Medialets Universal SDK™ to support for mediation clients’ mobile app monetization while Medialets clients will have the option to easily integrate Nexage mediation services through our Universal SDK™. As a Medialets Enrich™ preferred partner, Nexage also Medialet rich media ad formats more widely available to advertisers and agencies.

Digital Outcrop, creators of Mixology, the ultimate drink recipe and bartending guide for the iPhone, has already signed on to launch in-app ad campaigns using Medialets’ rich media ad formats while having its inventory mediated and monetized with Nexage Mediation.

You can read more in the joint press release that went out this morning and keep an eye out here for more news in the coming weeks.

Today we’re excited to announce the creation of Medialets Enrich™, a preferred partner program that makes Medialets rich media ad formats available across a broader array of iPhone, iPad and Android apps.

Since the launch of The World’s First Shakeable Ad™ in April 2009, Medialets’ mobile rich media platform has become by far the most widely deployed, network independent mobile rich media solution for premium publishers to sell their own rich media ad inventory.  Now with the launch of Medialets Enrich™, we’re broadening the availability of our high engagement ad units to include a wide range of ad solutions providers.

By participating in Medialets Enrich™, leading mobile ad networks, ad mediators and ad servers can sell and support Medialets’ unique cross-platform rich media and enable advertisers to run a single set of ad creatives without changes across an exceptionally broad range of mobile properties.  Additionally, advertisers can consistently measure the success of their mobile in-app rich media campaigns through a unified set of reports.

Medialets ad units consistently deliver engagement rates that outperform online rich media, and now advertisers have much greater choice in where they can run their campaigns.

Medialets Enrich™ is designed to help top brands succeed in mobile by offering:

• More distribution: Brands can now run the same rich creative on the broadest range of apps through Medialets top-tier publisher clients and Medialets Enrich-certified ad networks, mediators and ad servers.
• Cross-platform support: Medialets rich media ad platform allows brands to create HTML5 rich media ads that can run on iPhone, iPad, & Android devices, with more device support to come.
• Mobile App Ready: Medialets ad units take advantage of the advanced hardware features available to mobile applications, including the accelerometer, GPS and other features, and always keep consumers in the application when they click through to mobile landing pages.
• Creative services: Medialets provides tools and creative support to help advertisers take full advantage of the unique capabilities of mobile rich media, while also ensuring they maintain full creative control of their campaigns.
• Immediate availability: There’s no reason for advertisers and agencies to put their mobile campaigns on hold; all benefits of Medialets Enrich™ are available to advertisers and agencies today.

AdMeld, Jumptap, Mojiva, Nexage and Ringleader Digital are the first mobile ad solutions to provide customers with Medialets’ high-value rich media ad formats through Medialets Enrich™, with more partners on the way.

You can learn more about Medialets Enrich™ by visiting www.medialets.com/enrich, see our rich media formats in action at www.youtube.com/medialets or contact us at connect@medialets.com.