Nielsen recently released their social media reports that 53% of active adult social networks follow a brand and 40% of users are accessing social sites via mobile devices. Additionally, 53% of active adult social networkers shop online, and are 12% more likely to buy online than the average internet user.
As more consumers get more hooked on social media “sharing” and “liking”, the opportunity for advertisers to deepen connections with consumers through social media also rises. (more…)