Medialets

Given all the compelling interactive capabilities of mobile devices, some might assume that the process of creating a rich advertisement for smartphones and tablets might require several weeks lead time, a bigger budget and an HTML5 expert or two. But there are, in fact, ways of turning creative around in just a day or two using the assets you already have and Medialets Creative Builder, Medialets’ self-service, no-coding-required mobile rich media ad builder. (more…)

Mobile users expect richer experiences, so it only makes sense to offer something they can really sink their teeth into. Fortunately, creating a rich ad from static creative assets has never been easier. Even the modest addition of an expand to a previously static banner can provide a deeper, more engaging experience. (more…)

The IAB has just released MRAID 1.0, defining specifications for standard functions of mobile advertising creative. As a contributor to and supporter of the MRAID specification, we thought it would be beneficial to drill down into one of the core components of MRAID: the close button. (more…)