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Note: This article was originally published in Mobile Marketer’s Classic Guide to Mobile Advertising.
Many verticals have embraced mobile advertising, but entertainment in particular has seen early and consistent success in tapping into the creativity and impact of the mobile environment. Discovery Channel is notable among entertainment’s mobile innovators, with standout work including the mobile rich media campaign supporting Season 4 of the popular series, Storm Chasers. (more…)
Note: This article was originally published in Mobile Marketer’s Classic Guide to Mobile Advertising.
Jetpacks notwithstanding, smartphones and tablets have propelled us into the future, where rich information and entertainment leap off our screens, draw us in by fingertips so deeply that we crash blindly into one another while walking down the street. For Marketers, mobile’s growth represents an exceptionally personal environment in which to connect with consumers and an exceptionally fertile ground to deliver meaningful display advertising.
So with the future — in the form of mobile devices — now literally in hand, the question for Marketers is: why attempt to engage consumers that are hooked on the deeply engaging, rich capabilities of their beloved devices with static ads? (more…)
A few months back, the MMA organized a Mobile “SWAT” Team — a working group composed of senior media executives representing publishers, media and creative agencies, ad networks, and technology providers like Medialets. The result is concise list of ad sizes that the mobile ad industry uses far more often than any others, released as the MMA’s Universal Mobile Ad Package v.2.0, now available for public comment.