Medialets

Here at Medialets, we are believers in innovation and transformative thinking. Ingenuity, creativity and a desire to push the boundaries of what critics claim is possible drives us to revolutionize the way marketers think of mobile advertising. SMS and static banners are the beginning, but they won’t inspire and move you the way rich engagement and interaction can when 6 inches away from a consumer’s face. This type of passion for innovation extends to every industry, from manufacturing to sales to technology to entertainment, and we support everyone who wakes up every morning excited to build something great. 

One of the most interesting and forward-thinking musical artists of the past few years is Gregg Gillis aka Girl Talk, a former biomedical engineer turned DJ, who has established a cult following due to his masterful mashups of disparate artists, resulting in music that bridges the gap between genres and brings people together. He has recently devoted himself to making music full-time, and is one of the most in-demand artists of the year.

It is our pleasure to extend an invitation to two winners to join the Medialets team at Girl Talk’s show in NYC on Sunday, November 16th.  Instructions for entering the contest are on the image below, and the two winners will be picked at random at 4:00pm EST on 11/16/08.  You must be in NYC to be eligible to win.

To those who are cutting-edge and forward-thinking, we salute you, and here’s hoping that you will join us tomorrow at Terminal 5 to see Girl Talk work the crowd.

Good Luck!
Rana and the Medialets team

We would love to see you there! We’ve heard from our friends Matt Drance and Michael Jurewitz at Apple that the event in our hometown of New York is already at capacity, but you can sign up to be on the waitlist.  Here’s the complete list of their destinations: 

Be sure to sign up ASAP, and leave us a comment if you’re planning on attending!

Great news out of Cupertino today for Apple iPhone developers worldwide: Apple has dropped its NDA. 

Prior to today, the NDA, which must be agreed to before the SDK can be downloaded, had prevented programmers from discussing the finer points of their code and had forbidden developers from discussing the SDK and the applications that are built upon it.

Apple’s Nondisclosure Agreement, which has caused plenty of heartache for iPhone developers, also has prevented many experts from sharing their experiences, asking questions, and providing guidance.  

Here at Medialets, we pride ourselves on being a hub for innovation and insights into this new platform, but have not been allowed to share much of the data and learnings we have accumulated over the past 81 days.

Over the next few days, we will be compiling some of our best practices and code examples onto developer.medialets.com/forum.  We are also organizing some workshops for developers in NYC and SF who are looking to create great apps and successful businesses around the platform.

Please feel free to reach out to us at any time with your ideas, comments, suggestions and questions. Reach us at  connect at medialets dot com or follow us on Twitter at @medialets.  Happy coding!

We turned one month old last week, and as our present to you, we’ve redesigned our sites!  Now, Medialets.com, Medialytics.com and App Store Metrics will be under one unified navigation, plus we’ve created some new sections to make it easier to find content and added many new pages describing our offerings in greater detail. Medialets is still shiny and new, so why redesign now?  Well, we spend most of our days talking and listening to you, our customers and developers, and we discovered a few things based on these conversations.

As a company, we believe that the advertisers and developers who work with us have a significant strategic advantage over their competitors because we offer an integrated and comprehensive solution, spanning analytics, monetization and distribution across the Medialets ad network.  Medialets and Medialytics empowers our customers to have a deep understanding of user behavior and activity, what is popular in their apps, what campaigns have the most traction with end users in order to make informed decisions and take action accordingly based on this information.  The Medialytics dashboard is the central point for customization of event tracking, reporting and campaign configuration, so we wanted to unify the look and feel across our entire range of web products including Medialytics and App Store Metrics to reflect the experience of working with Medialytics.

More importantly, it was very clear to us based on our discussions with you that many of our customers and fans were not aware of the full extent of our product range and offerings.  We are thrilled about the response to our App Store Metrics application, and every day, we hear from top developers, brand marketers, and iPhone users alike that they visit our site many times a day to observe the changes in ranking and check out the newest applications added to the App Store.  These users, however, may not have known about our industry leading native app advertising capabilities.  Similarly, many of our current customers were not aware of the rich features of our App Store Metrics, such as searching by app developer/company, and our RSS feeds providing real time updates of the top free apps, top paid apps, new apps and updated apps.

We’ve added a few sections to Medialets.com to help you find the information you’re looking for.  We’ve broken down the For App Developers and For Advertisers/Agencies into discreet sections encompassing our offerings for each based on your feedback, and created a section called Ecosystem to provide a holistic overview of the industry at large.  We’ve also added an easy-to-navigate Media Relations section displaying our latest media coverage and press releases and providing a snapshot of the current state of Medialets in general.

We’re anxiously awaiting your thoughts on our new site!  You know how to reach us - connect [at] medialets [dot] com and on Twitter (@medialets).  Thanks so much for your ongoing support and kind words.  We can’t wait to start working with you.

Who doesn’t love a good old fashioned camping trip, even if it *is* in the concrete jungle of NYC?  Hundreds of our fellow iPhone lovers braved heat, humidity, and a few attention-seeking hecklers to get their hands on the coveted device right at 8am.  To celebrate the developers we love so much, we brought our favorite part of camping to the 5th Avenue Apple Store: s’mores!

We passed out over 200 Medialets s’more kits, each containing bamboo-skewered jet puffed marshmallows, rich dark chocolate bars, graham crackers, a tealight candle and matches.  The response was fabulous!  iPhone fans all around were roasting jumbo marshmellows while they waited.  Special thanks to our friends at CNET/CBS Justin Yu and Wilson Tang for making the day so memorable and making us laugh.  
Also, to Chrissie Brodigan, Tony Bacigalupo, Brett Petersel, Michael Gruen, David Riordan and DeeDee Stanbury, we cannot thank you enough for your support in making this event possible.  Thank you so much!

Photos courtesy of Tony Bacigalupo’s Flickr. 

Eric being interviewed on CNET

Eric’s business card

Greg Gregarious Narain from Blue Whale Labs and Adam Hirsch from Mashable