Medialets

Medialets enables ADTECH publishers with rich media mobile ad formats through the Medialets Enrich program

NEW YORK, NY – July 21, 2010: Medialets, the most widely deployed cross-platform rich media ad solution for mobile apps, has today announced that ADTECH, the international provider of ad serving solutions and part of AOL Advertising has selected Medialets’ mobile in-app rich media ad platform. ADTECH will integrate Medialets’ Universal SDK for iPhone, iPad and Android into their mobile platform, giving ADTECH’s clients access to Medialets’ high-impact, cross-platform mobile rich media ad formats.

“Partnering with ADTECH is another step in our effort to make mobile rich media more widely available to the brands and agencies that are increasingly seeking the most effective means of reaching mobile consumers,” says Medialets CEO Eric Litman. “ADTECH serves a broad audience of more 150 billion ads and 800 million unique users, and gives advertisers greater access to our highly engaging mobile rich media formats.”

As the leading cross-platform, cross ad network rich media solution built explicitly for mobile, Medialets enables brands and agencies to create ads that take advantage of all of the features and hardware capabilities built into today’s generation of smartphones. Medialets’ high-impact rich media ad formats empower publisher partners to sell more ad inventory at higher CPMs. The Medialets Enrich™ preferred partner program enables leading ad networks, ad mediators and ad servers to sell and support Medialets’ unique cross-platform rich media units. Advertisers benefit from the ability to run a single set of ad creatives across an exceptionally broad range of mobile properties and access a unified set of reports from which to measure campaign success.

“Medialets’ formats enable our clients to build deeper connections with consumers, generating significantly higher engagement rates than static banner ads while delivering maximum return for their advertisers’ media spend,” said ADTECH CEO Dirk Freytag. “Plus, integration of their Universal SDK was a simple process; it allowed us to begin offering our clients Medialets’ highly engaging formats very quickly.”

ADTECH’s integrated ad server solution enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. In addition to serving as AOL’s global ad serving solution provider, Gannett, Fox Networks, The Weather Network and a host of other international ad networks and publishers use ADTECH’s digital ad server solution.

About Medialets
Medialets is the most widely deployed rich media advertising solution for mobile apps. Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry’s highest-impact rich media across the broadest array of top tier iPhone, iPad and Android apps. NPR, The New York Times, Variety, The Washington Post are just some of the top publishers that have enabled Medialets’ cross-platform rich media. Medialets’ high-value formats are also available via leading ad networks, ad mediators and ad servers through a preferred partner program, Medialets Enrich™. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising’s ad serving platform. The company’s flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

Tags: AdTech, advertising, android, AOL, apple, applications, apps, ipad, iphone, Medialets, mobile, mobile advertising, mobile applications, mobile apps, mobile marketing, rich media, rich media advertising

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