Medialets

The display ad market in general, and rich media in particular, is fueled by creativity, innovation, data and, as Vic Gundotra, Google’s VP Engineering pointed out during his keynote at Google I/O today, collaboration. From the brand to the agency to the ad server to the publisher, there are a host of players involved in delivering brand ads, and it takes coordination to flawlessly execute a campaign. Mobile advertising is no different.

Our team has deep experience in the complexities of third-party integration in the display ad space, and has worked hard to ensure that Medialets ads work flawlessly across the myriad ad servers, networks and platforms publishers are using in mobile. As a result, our ad formats have become the standard for rich media mobile advertising, and we get amazing showcase opportunities like the one embedded here:

The Google team works with Medialets and our publishers to deliver our high-engagement, rich media ad formats into mobile applications using the tools they know and understand already: DoubleClick for Publishers and DoubleClick for Advertisers. This is a great example of how openness and the spirit of collaboration provide the publisher/developer and advertiser community with choice, and as Internet markets have consistently shown, choice leads to more innovation and scale.

Thanks, Google, in particular Vic, Paul, Alex and the whole mobile ads team, our partners at The Weather Channel and Fandango, and our clients Warner Brothers & MediaCom for the opportunity to share the stage at your event and to grow the open mobile ads ecosystem together.

This entry was posted on Thursday, May 20th, 2010 at 2:12 pm and is filed under Medialets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.