Medialets

Today we’re excited to announce the creation of Medialets Enrich™, a preferred partner program that makes Medialets rich media ad formats available across a broader array of iPhone, iPad and Android apps.

Since the launch of The World’s First Shakeable Ad™ in April 2009, Medialets’ mobile rich media platform has become by far the most widely deployed, network independent mobile rich media solution for premium publishers to sell their own rich media ad inventory.  Now with the launch of Medialets Enrich™, we’re broadening the availability of our high engagement ad units to include a wide range of ad solutions providers.

By participating in Medialets Enrich™, leading mobile ad networks, ad mediators and ad servers can sell and support Medialets’ unique cross-platform rich media and enable advertisers to run a single set of ad creatives without changes across an exceptionally broad range of mobile properties.  Additionally, advertisers can consistently measure the success of their mobile in-app rich media campaigns through a unified set of reports.

Medialets ad units consistently deliver engagement rates that outperform online rich media, and now advertisers have much greater choice in where they can run their campaigns.

Medialets Enrich™ is designed to help top brands succeed in mobile by offering:

• More distribution: Brands can now run the same rich creative on the broadest range of apps through Medialets top-tier publisher clients and Medialets Enrich-certified ad networks, mediators and ad servers.
• Cross-platform support: Medialets rich media ad platform allows brands to create HTML5 rich media ads that can run on iPhone, iPad, & Android devices, with more device support to come.
• Mobile App Ready: Medialets ad units take advantage of the advanced hardware features available to mobile applications, including the accelerometer, GPS and other features, and always keep consumers in the application when they click through to mobile landing pages.
• Creative services: Medialets provides tools and creative support to help advertisers take full advantage of the unique capabilities of mobile rich media, while also ensuring they maintain full creative control of their campaigns.
• Immediate availability: There’s no reason for advertisers and agencies to put their mobile campaigns on hold; all benefits of Medialets Enrich™ are available to advertisers and agencies today.

AdMeld, Jumptap, Mojiva, Nexage and Ringleader Digital are the first mobile ad solutions to provide customers with Medialets’ high-value rich media ad formats through Medialets Enrich™, with more partners on the way.

You can learn more about Medialets Enrich™ by visiting www.medialets.com/enrich, see our rich media formats in action at www.youtube.com/medialets or contact us at connect@medialets.com.

This entry was posted on Tuesday, May 11th, 2010 at 11:13 am and is filed under Medialets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.