Medialets

More exciting news today…. Wizzard Media, the world’s largest podcasting network, has integrated our  advertising and medialytics platform into their iPhone App framework through which they will be posting  podcast related apps.

As Wizzard CEO Chris Spencer talks about in the release, Medialets is helping Wizzard overcome the biggest obstacle for podcast advertising which is “the lack of interactivity (the ability to click on an ad and be taken to an advertiser’s web site) and the accurate measurement of the delivered advertisement…”

More big news from Medialets in the coming days….stay tuned.

Tags: ads, advertising, advertising analytics, advertising data, app, apple, apps, banner ads, clickthroughs, iphone, iphone app, ipod touch, mac, Medialets, mobile, mobile advertising, mobile app, mobile apps, nasdaq, podcast network, podcasting, podcasts, rich media advertising, Wizzard Media, wizzard software, WZE

This entry was posted on Wednesday, February 3rd, 2010 at 1:30 pm and is filed under Medialets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.