Medialets

Medialets is proud to announce our latest rich media, interactive video ad promoting CONTRA, the new album by indie rock band Vampire Weekend (Beggars Group/XL Recordings).

The ad is currently running within the NPR News iPhone app and raising awareness of the album while also driving direct downloads via the iTunes Music Store.

Check out the video of the ad in action and let us know what you think in the comments!

Let’s walk through the ad…

When a viewer opens the NPR News iPhone app, a 320×50 banner is presented that, when clicked, expands to reveal the band’s CONTRA album cover. The track “Cousins” begins to play over the iPhone’s speakers. (We also recommend headphones!)

The viewer is immediately  prompted via an animated icon to tilt their phone to the right. When they do, the album cover image slides off the screen revealing a fullscreen video of Vampire Weekend performing their song “Cousins.”

A message appears instructing the viewer to shake their phone to edit the video. Each time the viewer shakes their phone, the video clip instantly switches out as the band’s song continuously plays in the background. The user can tap anywhere on the ad to “View Album Info.” When tapped, the entire video slides to the left, once again revealing the CONTRA album cover. The viewer is prompted to tap the album cover to launch the iTunes store.

This entry was posted on Wednesday, January 13th, 2010 at 5:12 pm and is filed under Medialets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.