Medialets

We’re pleased to announce the immediate availability of several enhancements to our Medialytics Ad reporting website for advertising customers.  We’ve taken your feedback, added new charts, and enhanced access to rich media engagement data.

Rich media ads tend to drive higher and more intricate user engagement.  We’ve enhanced our “Engagement” reporting where you now can see engagement rate alongside impressions.  An engagement is defined as the user taking the call to action — loosely, “the user did something in the ad” — such as expand a banner to full screen, play the game in the ad, shake, etc.  Having a user take the call to action within the ad unit (as opposed to just a click through) demonstrates greater interaction with your creative and, ultimately, your brand.

The “Engagement” page also show a breakdown of total and average screen time for each creative across your selected campaigns and apps.  This allows for some side-by-side comparison to see how creatives are performing.  The data can also be downloaded in CSV format for your own analysis.

A new tab entitled “Engagement Detail” shows more fine grained impressions, clicks, and CTR by hour of day and day of week.  Now you can see how a given ad or campaign performs through the course of a day or week.  Do users tend to interact more during typical commute times?  Can you better grab their attention on lazy Friday afternoons?

An enhancement to “Impressions & Clicks” now has impressions vs. CTR and clicks vs. CTR separated into individual charts so you can see greater granularity on ad performance.  They’re side by side on the same user-defined scale for trend analysis.

Similar to the engagement data, creatives can be compared and data downloaded for each campaign.

Reporting is always an evolving product and we hope to continue to enhance based on your feedback.  Contact your Medialets representative or send comments to support@medialets.com.

Tags: engagement, medialytics

This entry was posted on Thursday, December 3rd, 2009 at 5:28 pm and is filed under Medialets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.