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Medialets Shakes Up Mobile Advertising

April 22nd, 2009 by Eric Litman

Early this year our partner, OMD’s Ignition Factory, approached us for help in crafting a groundbreaking mobile experience for their client Levi’s Dockers. We took them through the capabilities of our rich media mobile advertising platform, brainstormed through a number of concepts, and together with creative agency Razorfish launched Pants Dance, the world’s first Shakable Ad™.

This ad was built by the Medialets team and served via our ad server into several top iPhone apps including iBowl, i.TV, SGN Golf and iBasketball. It is currently running – as of the date of this post – as a full screen interstitial, and includes stop motion video (a very cool effect done by our creative director Theo Skye), sound, and the ability to shake the ad to move between dance sequences.

Forbes, Mobile Marketer, Silicon Alley Insider, Advertising Age and a host of others have given their praise for this campaign. Special thanks to John Haber and Jamie Wells at OMD for their creative vision and support.

If you would like Medialets to help you with rich media ads on iPhone, Android or BlackBerry, drop us an email at connect@medialets.com and we’ll create a plan to shake up the market together.

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This entry was posted on Wednesday, April 22nd, 2009 at 9:11 am and is filed under Medialets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Medialets Shakes Up Mobile Advertising”

  1. iPhone Savior Says:
    May 4th, 2009 at 12:00 pm

    These Dockers adverts are no longer running. Can’t view them in iBowl.

  2. Medialets » Blog Archive » Medialets Raises $4m Series A Financing Says:
    May 12th, 2009 at 7:48 am

    [...] App Store Metrics « Medialets Shakes Up Mobile Advertising [...]

  3. Medialets » Blog Archive » Medialets’ Thoughts on the Apple iAd Network Says:
    April 8th, 2010 at 3:05 pm

    [...] built the first rich media ads for mobile apps and now work with a large number of the top apps and publishers to help them monetize and sell [...]

  4. Medialets Gets $6M For Interactive Mobile Ads Says:
    August 10th, 2010 at 11:18 am

    [...] came out with a pioneering “shakeable” ad for Dockers clothing last fall (video embedded below) that played a video clip of a model break-dancing in the [...]

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