The First 1 Million iPhones: Where Did They Go?
Goldman Sachs Global Investment Research last week published some interesting statistics on the sale of the first 1 Million 3G iPhones. We took a quick look and made some observations.

It’s a typical power curve, with 4 of the 22 countries capturing 81% of unit sales. The US leads with 600,000 units sold followed by Japan, Germany and France each with about 70,000 units.

If you look at the percentage of each carrier’s contract subscriber base in each country, with the exception of the US, it looks as if all countries have a very consistent penetration rate of ~ 0.4% except Canada, whose anemic penetration rate and units sold are most likely a result of the systems issues that Apple and many carriers were having during registration of the handsets.

From a global carrier perspective, removing AT&T from the pack, it looks like T-Mobile is the leader for overseas unit sales, reporting 89,000 units sold in Germany, Austria and the Netherlands. Orange is next with combined unit sales of 77,000 from France, Belgium and Switzerland. Japan’s Softbank is third with 70,000 units sold.
Of course this data only spans the very frothy first three days. We are looking forward to learning more about results over the last 2+ weeks and will keep you posted as more data comes in. Let us know if you hear anything else, and a big thanks to our developer community for continuing to keep the quest for transparency a top commercial priority.
Tags: apple, iphone, iphone sales, power curve
August 5th, 2008 at 7:29 pm
[...] Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that details the breakdown of the first 1 million iPhone 3Gs sold worldwide. [...]
August 5th, 2008 at 8:21 pm
[...] Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that details the breakdown of the first 1 million iPhone 3Gs sold worldwide. [...]
August 5th, 2008 at 8:40 pm
[...] Medialetsが、全世界で販売されたiPhone 3G最初の100万台の内訳について最近Goldman Sachs Global Investment Researchがまとめたレポートのデータを掲載している。 [...]
August 5th, 2008 at 9:57 pm
[...] Sachs released some stats last week about the first million 3G iPhones sold. The folks over at Medialets, an iPhone app analytics & ad firm, broke down the figures into some informative graphical [...]
August 5th, 2008 at 10:10 pm
[...] August 5, 2008 Some quick readings Posted by rhdaily under Uncategorized Just have enough time today to post a few links I enjoyed Via Techcruch: Where did the first 1 million 3G iphones go? [...]
August 5th, 2008 at 10:12 pm
[...] Global Reach Of The First Million 3G iPhones Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that details the [...]
August 6th, 2008 at 1:37 am
[...] Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that details the breakdown of the first 1 million iPhone 3Gs sold worldwide. [...]
August 6th, 2008 at 1:40 am
[...] - Medialets.com] Tags: Medialets, [...]
August 6th, 2008 at 3:16 am
[...] [via - Medialets.com] [...]
August 6th, 2008 at 4:00 am
[...] Sachs Global Investment Research a publicat statistici privind vanzarile noului telefon iPhone 3G, facute pe primul milion de device-uri vandute de Apple, [...]
August 6th, 2008 at 4:28 am
[...] sales number loses out to Austria Medialets Blog Archive The First 1 Million iPhones: Where Did They Go? Interesting stats. I thought Australia would do better than some of the European nations, but I [...]
August 6th, 2008 at 4:33 am
[...] has sold approximately 27000 iPhones in three days in the Nordics, according to results from Medialets. Three days comes from the time it took Apple to sell one million iPhones worldwide. With the 1st [...]
August 6th, 2008 at 5:18 am
[...] in den ersten drei Verkaufstagen rund eine Million iPhones verkauft hat. Medialets wollte den Zahlen etwas genauer auf den Grund gehen und hat die Verkaufszahlen der einzelnen Länder zusammen [...]
August 6th, 2008 at 6:35 am
[...] De volledige grafieken zijn te vinden bij Medialets: The First 1 Million iPhones: Where Did They Go? [...]
August 6th, 2008 at 6:46 am
[...] Apfelblog haben wir die Meldung auf geschnappt, dass in der Schweiz nur 3000 iPhones verkauft worden sind. Zuerst überraschte mich diese Zahl doch ein wenig. Bei genauere Betrachtung [...]
August 6th, 2008 at 7:25 am
[...] 3g zijn er dan inmiddels verkocht? En wat is hun doelstelling tot het einde van het jaar? Medialets
August 6th, 2008 at 11:12 am
[...] Details are emerging about where the first million iPhone 3Gs were sold. At WWDC in June, Steve Jobs stressed availability and how the iPhone 3G would be sold in more countries than ever at an affordable price. July 11th was the launch day for 22 countries, and 70 more countries will eventually be selling them. With this widespread availability, we’ve been curious what the demand is around the World. The Goldman Sachs Global Investment Research report was recently released which breaks it down, and Medialets has graphed this information. [...]
August 6th, 2008 at 2:05 pm
[...] information came courtesy of Medialets, who based the results from the recent Goldman Sachs Global Investment Research [...]
August 6th, 2008 at 4:56 pm
[...] Medialets reported today about a Goldman Sachs research paper which charted where the first 1 million 3G iPhones went on sale. The data also shows which carriers are doing the best out of the new iPhone. [...]
August 6th, 2008 at 6:42 pm
[...] [via Medialets] [...]
August 6th, 2008 at 6:44 pm
[...] [via Medialets] [...]
August 6th, 2008 at 6:52 pm
[...] [via Medialets] [...]
August 6th, 2008 at 6:54 pm
[...] [via Medialets] [...]
August 6th, 2008 at 7:11 pm
[...] Visto en Medialets [...]
August 6th, 2008 at 7:24 pm
[...] [via Medialets] [...]
August 6th, 2008 at 7:34 pm
[...] [via Medialets] [...]
August 6th, 2008 at 8:23 pm
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 6th, 2008 at 11:07 pm
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 6th, 2008 at 11:09 pm
[...] Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that details the breakdown of the first 1 million iPhone 3Gs sold worldwide. [...]
August 7th, 2008 at 5:29 am
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 7th, 2008 at 5:50 am
[...] [via Medialets] [...]
August 7th, 2008 at 6:23 am
[...] medialets | vía [...]
August 7th, 2008 at 6:56 am
[...] As you can see the biggest chunk went to the USA (600.000 units). Followed by Japan, France, Germany (around 70.000 units). Spain was good for the fifth place (59.000 units). The rest of the countries sold far less. Because of low availability? Or because of low demand?? More graphs available on the Medialets website. [...]
August 7th, 2008 at 7:00 am
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 7th, 2008 at 7:31 am
Ventas mundiales del Iphone 3G (Gráficos)…
Poco a poco las ventas mundiales del iPhone van conociéndose, superando ya el millón, así que es de esperar que Steve Jobs y el resto de accionistas de Apple estén frotándose las manos y dándose palmaditas en la espalda por los grandes beneficios…
August 7th, 2008 at 8:12 am
[...] meine Zweifel zu den Zahlen von Goldmnan Sachs geäussert. Wenn man sich die Grafik von medialets unten anschaut, dann taucht die Swisscom gar nicht unter den Carriern auf und das kann ja wohl [...]
August 7th, 2008 at 9:07 am
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 7th, 2008 at 9:55 am
[...] Even as part of the rest of the world warms up for iPhone launch, here is a quick look at where the first 1 million iPhones went. (source: Medialet) [...]
August 7th, 2008 at 1:05 pm
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 7th, 2008 at 1:10 pm
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 7th, 2008 at 2:21 pm
[...] Medialets] Author admin Comments [...]
August 7th, 2008 at 7:14 pm
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 7th, 2008 at 7:29 pm
[...]
August 7th, 2008 at 10:41 pm
[...] The First 1 Million iPhones: Where Did They Go? ← Anterior | Inicio Comparte esta anotación [...]
August 7th, 2008 at 11:03 pm
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 7th, 2008 at 11:05 pm
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 7th, 2008 at 11:31 pm
[...] Medialets, gracias a [...]
August 8th, 2008 at 1:06 am
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 8th, 2008 at 1:31 am
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 8th, 2008 at 3:09 am
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 8th, 2008 at 3:26 am
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 8th, 2008 at 5:02 am
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 8th, 2008 at 5:03 am
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 8th, 2008 at 7:02 am
[...] Medialets » Blog Archive » The First 1 Million iPhones: Where Did They Go? (tags: research statistics iphone business) [...]
August 8th, 2008 at 7:03 am
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 8th, 2008 at 7:06 am
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 8th, 2008 at 10:34 am
[...] http://www.medialets.com/blog/ [...]
August 8th, 2008 at 11:04 am
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 8th, 2008 at 12:30 pm
[...] que más rabia me da es que luego salen a la calle estudios como el de Goldman Sachs, según el cual se habrían vendido 55.000 terminales en españa en esas mágicas 72 horas. Y ya no [...]
August 8th, 2008 at 3:30 pm
[...] about where exactly those fabled one million iPhone 3G’s that sold in just 3 days went to. Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that breaks down [...]
August 9th, 2008 at 6:38 am
[...] par le cabinet Goldman Sachs Global Investment Research, la régie publicitaire Mélialets à publié les résultats des ventes de l’iPhone par [...]
August 9th, 2008 at 8:00 am
[...] publico algunas estadística de la venta del primer millón de iPhones, basado en esa información MediaLets hizó las siguientes [...]
August 9th, 2008 at 2:59 pm
[...] Enlace: The First 1 Million iPhones: Where Did They Go? [...]
August 10th, 2008 at 4:12 pm
[...] Enlace: The First 1 Million iPhones: Where Did They Go? [...]
August 12th, 2008 at 10:30 pm
[...] El único país latinoamericano que se encuentra en este ranking es México, que compró 15 mil unidades y se ubicó en el octavo puesto a nivel mundial, según reveló Medialets.com. [...]
August 17th, 2008 at 3:35 pm
[...] Store bringing in strong revenue for some iPhone devs, Ars Technica - Infinite Loop, Justin Berka The First 1 Million iPhones: Where Did They Go?, Medialets Blog, David Hill If you can’t measure it, you can’t manage it, Medialets [...]
August 18th, 2008 at 5:19 am
[...] través de un estudio que hizo MediaLets y que vimos reseñado en ALT1040, podemos imaginar que es lo que están esperando cuando lancen el [...]
September 22nd, 2008 at 4:42 am
[...] Orange came third after AT&T and T-Mobile at the 1million iPhone3G sales mark -which happened just three days after its launch on July 11,2008- with combined unit sales of 77,000 from France, Belgium and Switzerland. [...]