Medialets

We turned one month old last week, and as our present to you, we’ve redesigned our sites!  Now, Medialets.com, Medialytics.com and App Store Metrics will be under one unified navigation, plus we’ve created some new sections to make it easier to find content and added many new pages describing our offerings in greater detail. Medialets is still shiny and new, so why redesign now?  Well, we spend most of our days talking and listening to you, our customers and developers, and we discovered a few things based on these conversations.

As a company, we believe that the advertisers and developers who work with us have a significant strategic advantage over their competitors because we offer an integrated and comprehensive solution, spanning analytics, monetization and distribution across the Medialets ad network.  Medialets and Medialytics empowers our customers to have a deep understanding of user behavior and activity, what is popular in their apps, what campaigns have the most traction with end users in order to make informed decisions and take action accordingly based on this information.  The Medialytics dashboard is the central point for customization of event tracking, reporting and campaign configuration, so we wanted to unify the look and feel across our entire range of web products including Medialytics and App Store Metrics to reflect the experience of working with Medialytics.

More importantly, it was very clear to us based on our discussions with you that many of our customers and fans were not aware of the full extent of our product range and offerings.  We are thrilled about the response to our App Store Metrics application, and every day, we hear from top developers, brand marketers, and iPhone users alike that they visit our site many times a day to observe the changes in ranking and check out the newest applications added to the App Store.  These users, however, may not have known about our industry leading native app advertising capabilities.  Similarly, many of our current customers were not aware of the rich features of our App Store Metrics, such as searching by app developer/company, and our RSS feeds providing real time updates of the top free apps, top paid apps, new apps and updated apps.

We’ve added a few sections to Medialets.com to help you find the information you’re looking for.  We’ve broken down the For App Developers and For Advertisers/Agencies into discreet sections encompassing our offerings for each based on your feedback, and created a section called Ecosystem to provide a holistic overview of the industry at large.  We’ve also added an easy-to-navigate Media Relations section displaying our latest media coverage and press releases and providing a snapshot of the current state of Medialets in general.

We’re anxiously awaiting your thoughts on our new site!  You know how to reach us – connect [at] medialets [dot] com and on Twitter (@medialets).  Thanks so much for your ongoing support and kind words.  We can’t wait to start working with you.

Goldman Sachs Global Investment Research last week published some interesting statistics on the sale of the first 1 Million 3G iPhones.  We took a quick look and made some observations.

It’s a typical power curve, with 4 of the 22 countries capturing 81% of unit sales. The US leads with 600,000 units sold followed by Japan, Germany and France each with about 70,000 units.  

If you look at the percentage of each carrier’s contract subscriber base in each country, with the exception of the US, it looks as if all countries have a very consistent penetration rate of ~ 0.4% except Canada, whose anemic penetration rate and units sold are most likely a result of the systems issues that Apple and many carriers were having during registration of the handsets.

From a global carrier perspective, removing AT&T from the pack, it looks like T-Mobile is the leader for overseas unit sales, reporting 89,000 units sold in Germany, Austria and the Netherlands. Orange is next with combined unit sales of 77,000 from France, Belgium and Switzerland. Japan’s Softbank is third with 70,000 units sold.

Of course this data only spans the very frothy first three days.  We are looking forward to learning more about results over the last 2+ weeks and will keep you posted as more data comes in.  Let us know if you hear anything else, and a big thanks to our developer community for continuing to keep the quest for transparency a top commercial priority.