App Store Pricing by Category Score Card
July 15th, 2008 by Jamie ChattinNow that apps are only being reported in a single category, we can give you a new view of what’s going on with the store. As of 8pm, the total app count was up to 802. Store wide, 22.7% of all apps are free, 23.8% are selling for $0.99, and 9.7% are selling for $1.99, while only 5.6% of the apps are priced over the $9.99 mark, as clearly indicated in the chart below:
Okay, maybe that isn’t clearly indicated in the chart, but a few points do jump out, and most of it turns out to be what we all expected. First, the majority of the apps in the store right now are in the Games and Entertainment categories. Combined, they account for 393 apps or 49% of the total current store offering. Second, the biggest single item on the chart is Entertainment apps at the 99 cent price point. A whopping 122 apps fall into this bucket, representing 15.2% of the total apps. The competition in this area is going to be fierce. The second, third, fourth, fifth and sixth longest colored bars in this chart are all in the Games category, representing the $1.99, $4.99, $9.99, $2.99 and $0.99 price points, respectively.
Other things that jump out at us on the chart… Travel apps seem to be most concentrated around the $9.99 mark, over half the Utilities apps are under a buck and just under half of the Productivity apps are free. Social Networking apps are almost all free. That little yellow at the end of their line is the $9.99 versions of Twitterific Premium and Exposure Premium. Both of those apps are available for free in scaled down version.
Personally, I like to look at my data in tables. Ahh… raw numbers. Makes my heart feel warm and fuzzy.
As we see a trend away from free in the app store, it will be interesting to see how the price points trend within the individual categories.
Tags: analysis, app store, categories, data, iphone, metrics, stats
July 16th, 2008 at 2:46 am
[...] As of 8pm last night there were 802 total applications available in Apple’s App Store for the iPhone and iPod Touch. Of those, 393 or a full 49 percent were classified in either the “Games” or “Entertainment” categories, according to data put together by Medialets. [...]
November 7th, 2008 at 3:43 am
[...] mainly from just looking around on the App Store and checking out the prices. That said, Medialets has some interesting data about App Store pricing. The sweet spot seems to be $5, especially for games, with only big name companies being able to [...]