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Get S’more From Your iPhone With Medialets

July 12th, 2008 by ericlitman

Who doesn’t love a good old fashioned camping trip, even if it *is* in the concrete jungle of NYC?  Hundreds of our fellow iPhone lovers braved heat, humidity, and a few attention-seeking hecklers to get their hands on the coveted device right at 8am.  To celebrate the developers we love so much, we brought our favorite part of camping to the 5th Avenue Apple Store: s’mores!

We passed out over 200 Medialets s’more kits, each containing bamboo-skewered jet puffed marshmallows, rich dark chocolate bars, graham crackers, a tealight candle and matches.  The response was fabulous!  iPhone fans all around were roasting jumbo marshmellows while they waited.  Special thanks to our friends at CNET/CBS Justin Yu and Wilson Tang for making the day so memorable and making us laugh.  
Also, to Chrissie Brodigan, Tony Bacigalupo, Brett Petersel, Michael Gruen, David Riordan and DeeDee Stanbury, we cannot thank you enough for your support in making this event possible.  Thank you so much!

Photos courtesy of Tony Bacigalupo’s Flickr. 

Medialets and Apple Store

S\'mores!

Eric being interviewed on CNET

Eric interviewed on CNET

Medialets and iPhone

Eric’s business card

Eric\'s business card

Greg Gregarious Narain from Blue Whale Labs and Adam Hirsch from Mashable 

Greg and Adam

 

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This entry was posted on Saturday, July 12th, 2008 at 8:11 am and is filed under Events, Medialets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Get S’more From Your iPhone With Medialets”

  1. Andrew Mager Says:
    July 13th, 2008 at 5:47 pm

    Medialets is the future of advertising.

  2. Ryan Hupfer Says:
    July 14th, 2008 at 6:39 pm

    I freakin’ love the S’mores idea…brilliant.

    How did you come up with it?

  3. Rana Sobhany Says:
    July 14th, 2008 at 6:42 pm

    Thanks, Ryan! I was just thinking about camping out at the Apple Store to get my iPhone, and that’s where the idea came from! So glad you liked it!

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