The IAB Mobile Marketing Center of Excellence this week published An Open Letter from Publishers to Advertisers that urges advertisers to embrace HTML5 as the primary authoring technology for digital advertising. This will not only help to create better mobile advertising today, but also prepare agencies for the “cross-platform” advertising of the near future.
We couldn’t agree more. And we think that the previous 5+ years of leading the industry with innovative HTML5 advertising solutions that have empowered brands to make an impact on mobile devices is proof that great mobile ad creative can and is being built with HTML5 today. Just check out our Gallery for a few (hundred) good examples. And with the recent launch of Servo, advertisers now have access to the best mobile ad serving platform in the industry that efficiently delivers and thoroughly measures HTML5 advertising to virtually any mobile app or website.