Mobile Advertising in Motion: Medialets Rich Media & Video Benchmark Report, 2015

Posted by | Benchmarks, Data & Analytics, Measurement, Servo™ | No Comments

In an ever-saturated market, advertisers are constantly looking to keep consumers engaged. With rich media and video ads, advertisers can make novel and engaging advertisements, especially on mobile devices, where content and screen real estate are at a premium. Medialets’ latest report, Mobile Advertising in Motion: Medialets’ Video & Rich Media Benchmark Report, 2015, outlines where rich media and video advertising works best and how brands can maximize their impact with these innovative ads. After analyzing ads delivered to mobile devices between January 1st and May 31st, 2015, our report illuminates the performance of interactive advertising on mobile. The report offers actionable data relevant to publishers, advertisers, and anyone looking to optimize their mobile advertising performance.

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Servo: Your Dedicated Mobile Platform! iOS 9 Security Update

Posted by | Ad Server, Product Release, Servo™, Technology | No Comments

Mobile is our specialty here at Medialets. As such, we always keep a vigilant eye on any changes in the mobile ecosystem to ensure we provide guaranteed and uninterrupted service to our Servo clients. Therefore, as soon as we learned about Apple’s upcoming changes to security policies for apps running on iOS 9.0 or later, we made sure to proactively address the situation and be ready when changes come around. Read More


Servo Innovations: Simplification and Efficiency!

Posted by | Product Release, Servo™, Servo™ Innovations, Technology | No Comments

We are happy to announce the arrival of our latest Servo release. The theme this month is simplification and efficiency! We have greatly enhanced a few areas in Servo, specifically focusing on time savings and ease-of-use of the entire Servo interface. This release provides the ability to attach third-party JavaScript pixels to ads via the user interface, features a tool to perform placement edits in bulk and introduces a brand-new Attribution Wizard.

Please continue reading for more details on each of the above features.

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Medialets and Tapad Partner for Comprehensive Cross-Platform Ad Serving and Attribution

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NEW YORK, NY (August 12, 2015) – Medialets, creator of the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a partnership with Tapad, the leader in cross-device marketing technology. By the end of this year, Medialets will be able to give marketers a true 360-degree view of the consumer journey with unified cross-platform ad serving, measurement and attribution for desktop, mobile app and mobile web.

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Medialets’ Servo Earns Media Rating Council Accreditation for Rich Media and Video Served Impressions Across Mobile Web and App

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Current Accreditation for Mobile Served Display Ad Impressions and Clicks Continued

NEW YORK, July 20, 2015 — Medialets today announced that the Media Rating Council (MRC) has accredited Servo™, Medialets’ buy-side mobile ad server that effectively measures complete mobile advertising ROI, for rich media and video served ad impression measurements across mobile web and app. The MRC has also granted continued accreditation to Servo’s mobile display served ad impressions and clicks, which were originally accredited by the MRC in 2014. Servo remains the first and only mobile buy-side ad serving platform to achieve MRC accreditation across this range of mobile ad formats. Read More


Servo Innovations: Introducing Data Insights Portal!

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Servo is growing and expanding! We are excited to introduce an entirely new section in Servo called Data Insights. This new section focuses on expanding our current self-serve reporting product and lays the foundation for comprehensive reporting solutions and dashboards in the future. Keep reading to learn more about this exciting new feature in Servo. Read More

Richy Glassberg Named CEO of Medialets; Eric Litman Becomes Chairman

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New York, NY, June 8, 2015 – Medialets, creator of technology that helps marketers manage and measure the complete return on investment (ROI) of mobile ad campaigns, today announced the promotion of Richy Glassberg to Chief Executive Officer. In conjunction with Glassberg’s appointment, former CEO Eric Litman succeeds to the role of Chairman.

To his new role, Glassberg brings over two decades’ experience across a wide range of digital advertising, sales, and operations disciplines. As a digital pioneer at Turner Broadcasting, he launched’s advertising business in 1995 and drove its success globally. Glassberg was co-founder of the IAB (Interactive Advertising Bureau). Through service as Vice Chairman of IAB during formative years, he helped establish the association as the leader in digital industry standards, research, and practice. Prior, Glassberg was CEO of Phase2Media, a group he also helped to found, and he previously held various senior executive roles at News Corp.

In making the appointment, Eric Litman, Chairman said “Richy is a trail-blazing visionary who has had significant impact on digital advertising from its earliest days through to its current phase where ‘digital’ increasingly means mobile-first strategies and complex, cross-platform solutions. Richy’s expertise is core to Medialets’ development of technology, data and insights that deliver real time attribution information to our clients, and he’s precisely the right executive to lead the company’s next phases of development.


Medialets is Proud to Join the WPP Family

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I am tremendously excited to announce that Medialets has been acquired by WPP, the world’s largest communications services group.

The acquisition comes at a time of explosive growth for Medialets, and we have you, our customers, to thank for that. Our volume has increased more than 4x since September of last year, and January, February and March, typically slower months in advertising, were each successively higher than an already big December for us. On behalf of the entire Medialets team, and the innumerable individuals who have contributed so much since our founding in 2008, thank you. Words can not express how grateful I am for the incredibly hard work that has taken us so far.

And now, our future is brighter than ever.

As part of the WPP family, Medialets will continue to operate as it always has— independently. We will continue to provide the same excellent mobile marketing products and services to every brand and every agency with whom we work, and we will continue to service the advertising community as a whole. All mobile campaigns running through Servo™ will continue to function exactly as they have, and all customer data remains individually siloed and secure within each team’s Servo instance. Our MRC accreditation assures that.

WPP’s commitment to bring in additional resources to help us grow means you can look forward to new features, new functionality, and new platform integrations rolling out at an ever-increasing pace. In particular, we will be putting big focus on expanding our attribution capabilities, strengthening offers around creating safe environments for brand advertisers, and significantly growing our ability to identify users and devices. Servo is just going to keep getting better and stronger, faster than ever. And we’re looking for more great people to help with the tremendous expansion ahead.

This is a bold move by WPP, and we’re delighted to be a part of it.

With an invigorated and growing team, and the world’s largest agency holding group backing us, our ongoing commitment to provide the best mobile measurement platform available is made all the more significant. We can’t wait to share tomorrow with you.

Please reach out to me directly with any questions and thoughts.

Eric Litman
CEO, Medialets


Servo Innovations: Self-Serve Reporting, Integrated Knowledge Base, & More

Posted by | Product Release, Servo™, Servo™ Innovations, Technology | No Comments
We are excited to announce the next release of Servo, appearing in your web browser first thing tomorrow morning! It includes an all new self-serve reporting interface (beta) as well as a fully integrated knowledge base, and more! Read on for all the details. And as always, just reach out to your Medialets Account Manager if your team has any questions. Read More


How People Shop on Mobile & Tablets—and When

Posted by | Benchmarks, Best Practices, Data & Analytics | No Comments

This infographic summarizes how and when consumers make online purchases through handsets and tablets, based on data from our latest Mobile & Tablet Ad Attribution Benchmark Report. We release these benchmarks to help advertisers and publishers understand how their ads are performing on mobile—and to offer suggestions for getting even better ROI from their future campaigns. Read More


The True ROI of Mobile Ads: Introducing Medialets’ Mobile & Tablet Ad Attribution Benchmark Report, Q3 2014

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Ads on handsets and tablets are far more effective than even advertisers realize. That’s the core takeaway from our latest report—Mobile & Tablet Ad Attribution Benchmark Report, Q3 2014—which focuses on every advertiser’s favorite topic: Conversions, and more broadly, the issue of attribution in mobile ads. Based on a deep analysis of 240 billion data points delivered to devices between July 1st and September 30th, 2014, our report establishes just how effective mobile and tablet ads really are. The report offers actionable data relevant to publishers, advertisers, and anyone interested in the future of content on mobile (especially in the run-up to the 2014 holiday shopping season). Read More


Medialets Featured in Pivotal Research’s Report on Understanding Mobile Advertising Today—Here’s 3 Key Points

Posted by | Medialets, Servo™ | No Comments

Pivotal Research Group recently asked Medialets to provide an overview of the mobile advertising industry, noting that we’re a partner with Facebook’s Atlas and (as they put it) “a preferred vendor with five of the world’s largest agency holding companies.” It’s a gratifying affirmation of our progress as a company to be an expert resource for a top research firm like Pivotal, and the report itself is an excellent survey of the space. Here’s some core takeaways: Read More


Medialets to Bring Comprehensive Mobile Ad Management & ROI Measurement to Facebook’s New Atlas Platform

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Medialets now participating in Atlas’ open ecosystem

ADVERTISING WEEK, NEW YORK—September 29, 2014—Medialets today announced it is an advertising technology partner for Atlas, launched today by Facebook at Advertising Week in New York City. Through this partnership, advertisers and publishers using Atlas can tie their campaigns to the Medialets’ Servo™ platform to deliver high-engagement mobile ad units and better manage and fully measure the ROI of their ad spend. Read More


Medialets H1-2014 Mobile & Tablet Advertising Benchmarks Report

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Medialets has leveraged its mobile ad-serving platform to offer a comprehensive and media-neutral analysis of smartphone and tablet advertising performance. The H1-2014 Mobile & Tablet Advertising Benchmarks Report analyzes over 300 billion data points from mobile advertising campaigns that occurred between January 1st – June 30th, 2014 on Medialets’ ad serving platform. The Report provides valuable insights into campaign performance, using data to reveal how consumers engage with various types of mobile ads, on what device types and media environments, and the kinds of ads that are most effective to meet a campaign’s objectives. This is likely the broadest , most comprehensive report of its kind, and spans the vast majority of mobile exchanges, networks, and publishers. Read More