Medialets has leveraged its mobile ad-serving platform to offer a comprehensive and media-neutral analysis of smartphone and tablet advertising performance. The H1-2014 Mobile & Tablet Advertising Benchmarks Report analyzes over 300 billion data points from mobile advertising campaigns that occurred between January 1st – June 30th, 2014 on Medialets’ ad serving platform. The Report provides valuable insights into campaign performance, using data to reveal how consumers engage with various types of mobile ads, on what device types and media environments, and the kinds of ads that are most effective to meet a campaign’s objectives. This is likely the broadest , most comprehensive report of its kind, and spans the vast majority of mobile exchanges, networks, and publishers. Read More
Servo Publisher Certification
In the mobile advertising world, every inventory source is unique, one must consider a publisher’s ad serving platform, their apps and SDK’s, website codebase, supported ad formats, or methods for measuring impressions. Whatever the specific setup entails, one truth is constant—ad traffickers need flexible and powerful tags that can easily be tailored for any scenario.
Servo’s new publisher certification platform makes a significant first step towards producing a comprehensive solution to the complex nature of the publisher environments. At the onset of every campaign the Medialets’ Ad Operations team works closely with publishers to assure that every placement has been tested and certified to yield seamless functionality and accurate impression counting. The result is the ability to track the certification process across different inventory types – from premium publishing houses, to networks, DSPs, and Exchanges.
Designed to Simplify Workflow
Once a media plan is uploaded or created in Servo, the certification status of each placement is checked against Servo’s comprehensive publisher certification database. With thousands of publisher properties and more than 15 different types of ad formats, Servo’s publisher certification database can produce a massive array of ad tag types. As a result our team of certification experts tests every tag format rigorously to ensure complete support for the required ad format.
When a placement is lacking in certified support, Servo displays non-intrusive warnings. Each placement that requires certification support is clearly labeled and the total number of placements requiring attention is shown just above the properties icon.
Understanding the Publisher
Servo also provides an overview of every inventory source. While on the Placements index page, click the Properties icon to display a comprehensive overview of tags that are certified and supported by that publisher. The new Publisher Property Overview is ideal for Servo users who are looking to get a complete understanding of all the ad formats that a given publisher property supports.
The Publisher Property Overview screen shows details such as:
- available ad formats,
- total number of ad formats certified,
- total number of remaining placements that require certification,
- time and date of ad format certification,
Delivering Ad Tags
Servo Publisher Certification assures publishers count mobile impressions correctly and that the best type of ad tags are being delivered for every placement. Every impression gets delivered, and campaign performance metrics are accurate—usually higher!
Servo: The only constant is innovation.
If you have a sneaking suspicion that there’s a talented team of experts constantly conspiring to help make mobile marketing easier, you’re absolutely right! The Medialets team is dedicated to bringing constant innovations to Servo that empower agencies and brands. To learn more about what’s next for mobile ad serving subscribe to our blog feed (RSS), reach out to your Medialets Account Manager or contact us.
Advertisers know they need to reach an ever-expanding mobile audience. According to a 2014 Millward-Brown study, consumers now spend almost twice the time on a mobile device as they do on a desktop computer. But without the ability to genuinely compare the value of a dollar spent in mobile vs. a dollar spent in other media channels, most advertisers have not adopted mobile media at a rate that even comes close to consumers’ embrace of the medium. In no small part due to this, mobile ad revenue still remains small relative to desktop. Read More
Medialets is excited to announce that, for the fifth consecutive time, it has been selected among AlwaysOn’s Global 250 Top Private Companies. Read More
Servo’s biggest release to date!
As the mobile advertising landscape continues to grow, so do the size and complexity of mobile campaigns. Recognizing these demands, the Medialets team decided to focus on four areas of Servo development that would best meet the expanding needs of mobile marketers: lightning fast performance for large tables on Servo pages, the introduction of advanced search filters, improvements to the tag management screen, and lastly an all new, programmatically accessible reporting API. Read More
Mobile advertising is growing dramatically, and for good reason.
Suzanne Vranica at the Wall Street Journal shone a bright light into the dark side of the online advertising world with her article, “A ‘Crisis’ in Online Ads: One-Third of Traffic Is Bogus.”
Fortunately for all of us—advertisers, agencies, publishers, and consumers—the mobile advertising world is growing up differently; it benefits from important lessons from the web, and can use existing, accepted standards rather than invent new ones. Read More
The Servo Innovations just keep on coming! Servo’s latest updates provide multiple functionality and usability improvements that not only enhance workflow, but also add support for for VAST video! Learn more and check out the screenshots below. Read More
Dear friends, clients and partners,
I have some good news—no Medialets-run servers or mobile apps were ever subject to the so-called Heartbleed vulnerability. All of your data is safe and secure. There is nothing you need to do.
If you haven’t heard about Heartbleed yet, on April 7th, researchers learned about a security flaw in certain versions of OpenSSL, a widely used encryption service. This flaw was dubbed Heartbleed, and it made it possible for attackers to potentially gain sensitive information from a system that used those specific versions of OpenSSL. Read More
The largest of the media agencies, MediaCom, within the largest media holding group, GroupM, has picked Servo as its mobile ad serving and attribution partner globally.
The latest release of Servo carries a veritable treasure trove of new features and improvements that make mobile marketing even easier. Read More
The IAB Mobile Marketing Center of Excellence this week published An Open Letter from Publishers to Advertisers that urges advertisers to embrace HTML5 as the primary authoring technology for digital advertising. This will not only help to create better mobile advertising today, but also prepare agencies for the “cross-platform” advertising of the near future.
We couldn’t agree more. And we think that the previous 5+ years of leading the industry with innovative HTML5 advertising solutions that have empowered brands to make an impact on mobile devices is proof that great mobile ad creative can and is being built with HTML5 today. Just check out our Gallery for a few (hundred) good examples. And with the recent launch of Servo, advertisers now have access to the best mobile ad serving platform in the industry that efficiently delivers and thoroughly measures HTML5 advertising to virtually any mobile app or website.
Servo is the first Buy-Side Mobile Ad Serving Platform to Receive Media Rating Council (MRC) Accreditation for Display Impressions and Clicks
New York, NY (February 5, 2014) – Today, as part of ongoing efforts to enable brands and their agencies to more accurately measure and connect with mobile consumers, Medialets, Inc. announces the launch of Servo.™
The industry’s first buy-side mobile ad serving platform to receive MRC accreditation for display impressions and clicks, Servo is able to effectively measure and attribute mobile advertising while making it more efficient to create, serve and track all mobile formats including standard, video, rich media, and search. Read More
The topic that comes up most frequently in conversations we have with marketers, and the one that dominates the mobile conference circuit, is measurement. How do you measure mobile, and how do you know the numbers are right? How do you know that a dollar invested in mobile is worth a dollar – or more! – than a dollar invested in any other channel? The audience numbers and growth of usage are staggering, but without real, consistent, attributable metrics it’s difficult to justify significantly shifting spend based on anything more than intuition. Read More
On June 30th, dozens of eye-catching expandable banner and full-page interstitial ad units will take over the pages of the New York Times iPad app, inviting readers to “Meet Ray,” Liev Schreiber’s leading role in the new Showtime® Original Series Ray Donovanpremiering the same Sunday evening. Medialets conceptualized and developed the groundbreaking creative specifically for the New York Times iPad app in collaboration with Showtime and OMD. Read More
Today we’re excited to share that Medialets, the essential third-party ad serving and rich media platform for mobile and tablets, has applied for Media Rating Council (MRC) accreditation, and is currently being audited by the MRC for its compliance with the IAB/MMA/MRC Mobile Web and Mobile Application Advertising Measurement Guidelines. The new guidelines address a core frustration for the mobile ecosystem – the lack of standards in mobile measurement – in order to establish greater consistency, accuracy and trust in mobile advertising. Read More
Internet Week is approaching again, and this year the week-long festival celebrating internet business and culture is expected to attract more than 45,000 internet professionals, working across all sectors, attending 250+ events produced by IWNY and 150+ citywide event partners. Read More
Today we are thrilled to share the newest addition to the growing Medialets team, Lynn Bolger. In the newly created role of Medialets Senior Vice President of Agency Relations, Lynn will support the growth of Medialets’ third-party ad serving and rich media platform by providing the strategic guidance, support and training that agencies need to effectively scale their mobile capabilities. Read More
Today Business Insider published their list for “The Most Creative People in Mobile Advertising.” It’s a stellar round up of mobile innovators, including Medialets’ own CEO and founder Eric Litman.
While we are delighted to be on the list, we are even more excited about how our platform has helped to support and reinforce the tremendous creativity of the advertising community at large. Medialets’ technology powered the noted works of several individuals on the list, including Westin’s Wipe Away Your Weather (The Weather Channel) and VivaKi’s Tablet Study for “GoodYear’s Most Innovative Rich Media iPad Ad”.
Most notably, Medialets’ platform powered the Pepsi Max iPad ad, the ad unit that exemplified the work of Andrea Harrison, director of digital engagement at PepsiCo, and Business Insider’s pick for The #1 Most Creative Person in Mobile Advertising.
Congratulations to all of the winners!
See the full article in Business Insider.