Every Servo release strives to be the biggest ever, and today’s continues that trend with significant improvements to three areas of Servo: the main landing page, the campaign reporting section, and perhaps most significantly, the ad building screen.
New Campaign Index page
The Campaign Index page has received a complete overhaul. Campaign start and end dates are now positioned alongside the campaign’s status icon. There is also a new easy-to-read visual that illustrates how far along the campaign has run in terms of its start and end dates.
Additionally, there is now the ability to navigate directly to the various areas within each campaign such as your tags or campaign reports. And if, for example, a campaign does not have any placements, creatives, or ads you can launch directly into the creation process right from the campaign index page. Fewer clicks and page loads means even faster campaign trafficking.
When the campaign reports section was launched, the default date range was the past 30 days. Thanks to some behind-the-scenes speed improvements, the default reporting date range is now “campaign to date.” A complete overview of your campaign’s performance from day one is now shown immediately. The reporting date range selector now also includes a shortcut to choose the campaign’s entire date range with a single click. This new default date range applies to both Advertiser and Publisher reporting.
The biggest improvements in Servo’s latest release have been on the advertisement index and building experiences.
Our team noticed that users sometimes had challenges reading and following some of the more complicated (longer) naming schemes used for creatives and placements within their campaigns. In addition to readability, overall browser performance was sometimes an issue, especially as the size of a campaign grew. Campaigns containing thousands of ads would sometimes cause web browsers to behave sluggishly. Fundamental improvements to the entire ad building process had to be made.
The advertisements main screen now contains a tabbed layout. You’ll see a tab for your existing ads, one for placements that have not yet been trafficked and the same for creatives. Now it is immediately clear which objects have or have not been trafficked. Newly uploaded creatives and placements can be located instantly.
The visual layout of each row on the main advertisements screen has also been optimized especially to help traffic larger, complex campaigns more easily. Longer ad names can now be read more clearly and attributes are arranged and grouped in more intuitive ways. Details about each attribute appear just by hovering over them—no need to click and open the single view of the ad.
When creating 1×1 impression trackers, Servo now automatically creates your advertisements for you. In the previous version of Servo, each 1x1s ad had to be created manually. That was more cumbersome, especially if you had to make the same change to many 1x1s.
And that leads us to the most significant part of the latest Servo release…
One of Servo’s most highly-requested features is finally ready. Editing hundreds or thousands of ads simultaneously in Servo is as simple as using everyone’s favorite spreadsheet format: XLS. On the main Ads page, start by clicking the “Download traffic sheet” button. Within seconds, the complete list of all ads and their settings in your campaign is downloaded in XLS format. Edit the file as needed, then just upload it to Servo.
Attributes that can be bulk edited:
- Click-through URLs
- Impression tracker URLs
- Redirect URLs
- Start and end dates (and time)
- Rotation and weighting
To maintain data integrity, Servo scans your uploaded traffic sheet for any accidental errors or omissions, and provides user friendly warnings related to changes that may have unforeseen effects.
Bulk editing can only be used to make edits to existing ads; Servo must still be used to define the relationships between placements and creatives.
The ad building process also benefits from increased speed and time saving features. When trafficking a placement or a creative, search speed has been significantly improved. We have also cleaned up the single ad layout design by reducing the vertical space.
Rich Media Click-throughs
Click tracker URLs can now be set for ads that use rich media creatives. As long as the creative development team has implemented the Servo Rich Media API, ad ops teams can now specify the click tracker for rich media creatives, the same way they’ve always been able to for other types of creative.
Servo: The only constant is innovation.
If you have a sneaking suspicion that there’s a talented team of experts constantly conspiring to help make mobile marketing easier, you’re absolutely right! The Medialets team is dedicated to bringing constant innovations to Servo that empower agencies and brands. To learn more about what’s next for mobile ad serving subscribe to our blog feed (RSS), follow @Medialets on Twitter, reach out to your Medialets Account Manager or contact us.