We are very excited to announce the next release of Servo! It includes a number of enhancements that enable our clients to expand their business on the Servo platform! Read on for all the details, and as always, reach out to your Medialets Account Manager if your team has any questions.
Servo now supports customizing multiple click-through URLs in your rich media creatives!
You can now customize the URL for each unique click-through in your rich media creatives right from Servo! When uploading your rich media bundle, include a simple config file that defines the different click-throughs in your creative, along with the default landing page for each CTA.
When you upload a rich media creative, Servo automatically detects the CTAs and URLs defined in your config file.
When you are creating an ad, you can choose to use the default fallback URLs from the creative’s config file or you can assign custom URLs (i.e. click trackers) for each CTA.
Servo’s Campaign Index features a sleeker design for more intuitive navigation!
We have listened to feedback from our clients, and the result is a simpler view of all your campaigns. Now all the relevant campaign information is clearly visible and you can quickly navigate to various areas within each campaign, such as your tags or campaign reports, with a single click.
For a quick snapshot of each campaign’s performance, hover your mouse over the reporting icon and click on the i button that appears.
Servo now supports International Currency for our clients across the globe!
While creating an advertiser instance, Servo admins can now specify the currency applicable to every campaign for a particular advertiser. Currently, the default currency for all advertiser clients is US dollars.
Servo now has more inclusive searches across your Instance!
The search functionality is expanded to now perform a search using a single keyword so that you no longer have to enter the entire campaign, placement, creative, ad, or tag name. Campaign Managers often name their campaigns, placements, ads and tags with long strings separated by special characters. You can now search for individual reference strings or keywords between these special characters to see a complete list of all items that contain that reference string or keyword.
Servo’s User Manual keeps growing!
Have you taken a moment to read through our comprehensive Servo User Manual? As we release new product features and enhancements, we continue to invest in documentation for our clients. There are inline instructions to ensure you know how to use all of Servo’s features. Our Servo User Manual on Zendesk includes a library of step-by-step articles that walk you through every component and process within Servo. Watch this resource for some exciting additions in the coming months!
Servo: The only constant is innovation.
If you have a sneaking suspicion that there’s a talented team of experts constantly conspiring to help make mobile marketing easier, you’re absolutely right! The Medialets team is dedicated to bringing constant innovations to Servo that empower agencies and brands. To learn more about what’s next for mobile ad serving, subscribe to our blog feed (RSS), follow @Medialets on Twitter, reach out to your Medialets Account Manager or contact us.