Servo Publisher Certification
In the mobile advertising world, every inventory source is unique, one must consider a publisher’s ad serving platform, their apps and SDK’s, website codebase, supported ad formats, or methods for measuring impressions. Whatever the specific setup entails, one truth is constant—ad traffickers need flexible and powerful tags that can easily be tailored for any scenario.
Servo’s new publisher certification platform makes a significant first step towards producing a comprehensive solution to the complex nature of the publisher environments. At the onset of every campaign the Medialets’ Ad Operations team works closely with publishers to assure that every placement has been tested and certified to yield seamless functionality and accurate impression counting. The result is the ability to track the certification process across different inventory types – from premium publishing houses, to networks, DSPs, and Exchanges.
Designed to Simplify Workflow
Once a media plan is uploaded or created in Servo, the certification status of each placement is checked against Servo’s comprehensive publisher certification database. With thousands of publisher properties and more than 15 different types of ad formats, Servo’s publisher certification database can produce a massive array of ad tag types. As a result our team of certification experts tests every tag format rigorously to ensure complete support for the required ad format.
When a placement is lacking in certified support, Servo displays non-intrusive warnings. Each placement that requires certification support is clearly labeled and the total number of placements requiring attention is shown just above the properties icon.
Understanding the Publisher
Servo also provides an overview of every inventory source. While on the Placements index page, click the Properties icon to display a comprehensive overview of tags that are certified and supported by that publisher. The new Publisher Property Overview is ideal for Servo users who are looking to get a complete understanding of all the ad formats that a given publisher property supports.
The Publisher Property Overview screen shows details such as:
- available ad formats,
- total number of ad formats certified,
- total number of remaining placements that require certification,
- time and date of ad format certification,
Delivering Ad Tags
Servo Publisher Certification assures publishers count mobile impressions correctly and that the best type of ad tags are being delivered for every placement. Every impression gets delivered, and campaign performance metrics are accurate—usually higher!
Servo: The only constant is innovation.
If you have a sneaking suspicion that there’s a talented team of experts constantly conspiring to help make mobile marketing easier, you’re absolutely right! The Medialets team is dedicated to bringing constant innovations to Servo that empower agencies and brands. To learn more about what’s next for mobile ad serving subscribe to our blog feed (RSS), reach out to your Medialets Account Manager or contact us.