Another Mobile Advertising First: Polo Ralph Lauren’s 2012 Runway Show Streams Live from a Rich Media Ad
by Elena Perez
09/15/2011
Last week, we posted about Polo Ralph Lauren’s groundbreaking rich media take over of The New York Times iPad app. The in-depth creative includes a full catalog with built-in shopping cart and gives non-subscribers access to content.
But there’s more to come! Today at 10am ET, Polo Ralph Lauren’s Spring 2012 Runway Show will stream live within the creative. It’s a first for mobile advertising, and the only live stream of this event. Check it out in The New York Times iPad app!
Get The New York Times iPad app here.