Announcing Medialets’ Universal SDK for iPhone and iPad; A New Era in App Advertising
by Elena Perez
You probably already know that Medialets’ SDK is distinguished by its ability to enable the industry’s most compelling rich media and deepest ad and app analytics. These capabilities, combined with our unparalleled support in developing high-value rich media creative, attract a broad range of top tier publisher and advertisers to our platform.
And, as demand increases, we’re finding that needs are evolving. Publishers want Medialets’ rich media because it brings the most value to their app inventory, but they’re also looking for a solution that easily integrates into their current and future sales and advertising operations.
That’s why we’re excited to announce the availability of Medialets’ Universal SDK for iPhone and iPad. This Universal SDK is designed to support Medialets unique high-value rich media, while also giving publishers the flexibility and control they need for the most effective inventory sales and ad operations – all from one SDK.
Medialets’ Universal SDK makes it easier for publishers to manage and grow their app advertising revenue in a few ways:
- By enabling rich media, display advertising and analytics, all from one SDK
- By easily integrating with ad networks and mediators to supplement inventory sales, all from one SDK
- By allowing the publisher to benefit from Medialets’ high-value rich media while also using their established first-party ad servers (like DoubleClick’s DFP, AOL’s AdTech or Ringleader), all from one SDK
Medialets’ Universal SDK also gives publishers server-side control of their app advertising. In other words, you can make changes to ad tags without updating your app, saving time and money.
The Universal SDK was featured this morning on TechCrunch. If you’d like more information about how Medialets’ Universal SDK brings more value, flexibility and control to your app advertising, send us an email.