When Mazda needed a rich media mobile campaign to increase their brand awareness, they turned to Medialets’ brand advertising platform. Together with Medialets, Team Mazda and The Garage developed a comprehensive mobile app that ran on Yahoo!’s mobile website and encouraged users to learn more about the CX-5. Upon expanding the animated banner, users could view a photo gallery, learn about features included in the vehicle, watch a short video, and learn more about the CX-5 at Mazda’s website.