To promote the release of the film The Hunger Games, Lionsgate turned to Medialets for a rich media campaign that ran on both Moviefone and Fandango’s mobile apps. Medialets worked with Lionsgate to create an ad that both encouraged ticket sales and fostered interactivity with the popular franchise. After the animated banner is expanded, users are presented with the film’s ubiquitous blazing mockingjay logo, and given the option to follow the film on Facebook, watch the trailer, and view upcoming showtimes.