Featured in The Collection App for iPad by The New York Times, the creative for Girgio Armani’s ad demonstrates the versatility of rich media ads created with Medialets Blueprints™.  The interstitial ad features a full-screen image, with the phrase “Experience It.” Tapping on the link leads to an HTML-5 based video, which upon completion directs the user to Giorgio Armani’s in-app website. With the goal of generating traffic to their online content, Armani’s Medialets Blueprint-based creative is a great example of incorporating existing rich media assets to deliver a visually stunning ad with a compelling call to action.