To promote the release of SEGA’s Binary Domain for Xbox 360 and PS3, SEGA ran a rich media campaign, enabled by Medialets, on IGN’s mobile website. Pod9 and Mediasmith teamed up with Medialets on the expandable banner that showcases 3 video trailers for the sci-fi video game’s release. The HTML5-based ad also utilizes an age gate, prompting the user to input his or her date of birth to view the video content. The campaign was also featured in Mobile Marketer.