Zenith teamed up with Medialets to execute this simple, emotive, and engaging mobile rich media for Coca-Cola’s Arctic Home campaign. The creative was built with Medialets Creative Builder using the Simple Interstitial Blueprint. Rich features enabled animated transitions between layers of finger print images to cleverly reveal an irresistible polar bear. The one day campaign’s call to action drove users to text to help save the polar’s Arctic Home via the campaign landing page in an embedded browser.