Toyota “Pickups of the Week” campaign on Yahoo! Fantasy Football is a great example of a rich, cross-platform mobile execution. Enabled by Medialets with Saatchi and Saatchi, the campaign is running on iPad, iPhone and Android. The creative initiates as an animated banner that the user can expand to access a Yahoo! “Pickups of the Week” feed. The integration of app content provides a meaningful experience for the consumer, increased brand value and maintains the integrity of Yahoo! – all while ensuring a consistent experience across platforms. Because the ads were enabled by Medialets, the campaign can be easily measured with one set of consistent metrics.