Lynn brings exceptionally relevant experience to our team. On the agency side, Lynn led the digital media practice for Initiative Media and Ammirati Puris Lintas, both of which belonged to the Interpublic Group of Companies, Inc. More recently she served as Executive Vice President of Advertising Solutions at comScore, where she helped drive sales of syndicated and custom measurement tools that allowed agencies to integrate digital planning into the traditional planning process, and ultimately gain a clearer view of digital ROI.

Lynn joins Medialets at a time when we’re seeing tremendous demand for our buy-side ad serving technology. Agencies increasingly recognize the advantage gained from choosing a single platform from which to streamline mobile and tablet campaigns, and they’re choosing Medialets because our technology is expressly built for the dynamic mobile landscape and the unique challenges of measuring mobile ROI. Lynn’s expertise will be instrumental as we continue to build out our third-party ad serving technology and services.

We couldn’t be more excited to have Lynn Bolger onboard as our SVP of Agency Relations. Welcome, Lynn!

A digital advertising veteran with close to fifteen years’ experience in the space, Assaf has held roles at DBG and DoubleClick, and Google, where he served as Director of Rich Media Services and, most recently, Visible Measures. Now at Medialets, Assaf is overseeing operations for Medialets’ US and international business from the company’s headquarters in NYC.

Assaf’s extremely relevant experience is already proving to be instrumental as we refine our operations to support the rapid growth of mobile and tablet advertising, this year and beyond. We’re thrilled to welcome Assaf Alster to the Medialets team.

As part of this launch, we welcome James O’Connor at Medialets as Commercial Director of EMEA. James, with his deep understanding of the mobile opportunity for brand advertisers, will lead our efforts in these markets and help us better serve and grow our international client base.

Mobile is clearly a global opportunity and, as such, the technology that supports its dynamic growth must be designed to address the needs of a global ecosystem. In fact, it wasn’t long after our 2008 launch that we were enabling mobile rich media campaigns for brands and publishers in Asia, Europe and beyond.

Today we continue to address the worldwide demand for high-impact rich media advertising, working closely with an exciting roster of international brands, agencies and publishers – like BBC, BSkyB, The Financial Times, Thomson Reuters and Yahoo!– from our offices in London, New York, Chicago and Los Angeles.

We look forward to sharing more news of our global expansion soon.

In the meanwhile, if you’d like to learn more about our mobile rich media advertising, Medialets Private Marketplace, or any aspect of Medialets’ products and services, feel free to contact us.

Said Anna Bager, VP and General Manager, IAB: “MRAID was a key project for the IAB’s Mobile Marketing Center of Excellence in 2011 and Andrew Breen played a critical role on the working group that developed the MRAID specification. With his deep understanding of mobile advertising and unfaltering commitment to developing a common approach to ad creative, Medialets’ Andrew Breen was invaluable to shaping the MRAID specification.”

The announcement was made at the IAB Annual Leadership Meeting in Miami Beach, Fl. Medialets announced support for MRAID upon it’s official release in October 2011.

Joe’s presentation, entitled “How to Use Cassandra As The Central Nervous System Of Distributed Systems”, discussed real-time analytics using NoSQL and distributed systems at Medialets. If you missed the December 6, 2011 conference, you can watch the Joe’s presentation below.