Servo is the most comprehensive and accurate mobile ad serving and measurement platform. It empowers marketers to deliver, measure, attribute, and understand the ROI of every impression across all creative types, everywhere in mobile.

Servo is the most comprehensive and accurate mobile ad serving and measurement platform. It empowers marketers to deliver, measure, attribute, and understand the ROI of every impression across all creative types, everywhere in mobile.

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Sequencing the DNA of Mobile Media Measurement

Mobile advertising allows us to connect with people in their most personal moments. But without the right tools, effectively reaching and measuring interactions with them is hard. Very hard. Site served creatives, multiple publisher reports, delayed launch dates, massive discrepancies from your desktop ad server. Sound familiar?

Servo ends mobile challenges and lets marketers do mobile properly. With an easy to use campaign management workflow, consolidated and consistent reporting, a detailed spec database of every certified publisher, and the most comprehensive attribution in mobile, Servo gives you the time to focus on results. And results are all that matter.

“Servo is the first ad serving solution for mobile built specifically for the agency and marketer. It’s native to mobile, not a display solution with tacked on mobile features.”

– Ari Paparo, former Head of Advertiser Products, DoubleClick/Google

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Powerful tools for accurate and comprehensive mobile measurement.

It starts with counting every mobile impression correctly. 
No other ad server does.

Have you ever used a mobile app and seen a blank strip where a banner ad was supposed to be? It happens all too often, and if you’re an advertiser using one of the leading desktop ad servers—even their latest versions—you probably paid for it.

With Servo, marketers never pay for undelivered impressions because Servo counts an impression only after the creative is delivered to the device, not before. And Servo’s MRC accreditation means marketers pay publishers using Servo’s accurate impression counts. Servo often prevents media waste of 30% or more unviewable impressions, pays for itself, and helps significantly improve campaign performance.

Measure & Optimize ROI on every mobile impression across every app & site in real-time.

Consumers have shifted their attention to mobile, but without accurate measurement, it’s difficult for a marketer to shift significant budget to follow them. Servo Total Attribution is the first and only mobile measurement solution that delivers accurate, comprehensive, click-through and view-through attribution reporting for every impression on a device: in-app, mobile web, between them and back again.

Servo Total Attribution also sends real-time notifications–aka postbacks–of conversion events to publishers, networks, and DSPs who instantly optimize targeting against recent conversions. All with great reporting and an easy-to-configure setup process.


Third-party cookies don’t work on mobile devices, so we made something better.

Anonymously identifying mobile devices across different apps, browsers, and websites in today’s post-cookie world was once the stuff of legend. Servo Universal ID changes the game with its modular, server-side architecture that fuses together multiple privacy-forward recognition methodologies to create the truest and most flexible identification capability ever developed. And it gets smarter and more exact over time by applying exclusive healing algorithms to keep everything accurate even as device technologies evolve over time. Servo Universal ID doesn’t just replace third-party cookies, it transcends them.

“Medialets has given us the ability to measure
and manage our mobile campaigns at scale.”

– Megan Pagliuca, Vice President & General Manager of Digital Media, Merkle

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